To go further, I invite you to read this article from Neomedia’s blog on the Facebook auction system . What you must remember Your bid alone is not enough to guarantee that your ad will get the best placements. Advertising that is particularly popular with users can earn you placements against other advertisers because it provides a better user experience. From my experience, I can also tell you that Facebook likes to run more of the ads that are most liked by its users. In other words, the user experience factor is overweighted by the Facebook auction system. An ad liked, commented on and shared will be shown more than an ad that receives little.
Besides, I show you in this article how to create ads that users will like, comment on and share . 7 other factors that influence the price of Facebook advertising In theory, this is how Facebook decides to Costa Rica WhatsApp Number List serve your ads. But you got it, these aren’t the only factors that influence the price of your ads. What about your audience? The investments you choose Instagram, Messenger , etc.? The time of year? The day of the week? They have a big impact on your costs, so we’ll talk about them as well. 1 The auction how much are you willing to bid? I come back to the auction.
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When you do your advertising, you have the choice between Automatic auctions what Facebook calls lowest cost Manual auctions there are two types of manual auctions target cost and auction limit In 95% of cases, it is recommended to choose the automatic option in which Facebook chooses the auction for you, the one that will guarantee you the best results. Do not think that you will be the loser by choosing this option. Facebook really wants you to be successful with Facebook advertising I’ll let you guess the reason. What’s important to understand is that the auction you choose represents your willingness to show your advertising to your target audience.
As I showed you with buying an iPad on eBay, choosing a bid twice as high as the last bid shows my interest in this iPad. Here, it’s the same thing. A higher bid will give you a better chance that your ad will appear before others. For example, if you bid $ 2 for a click and the second bidder is willing to pay $ 1.5, you will only pay $ 1.51. Conversely, if your bid is too low, your ad may not show at all because other advertisers are bidding more than you. For example, if I give Facebook a bid limit of € 0.05 per click on the link, I will automatically be removed from all auctions above this amount i.e. almost all auctions in France …
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The cost per click on the link is rarely below 0.05 €. Playing manual auctions is like driving a car manually without having driven one before. You will have more difficulty starting and you will shift gears poorly. In 95% of cases, choose automatic auctions. Remember, your bid alone doesn’t guarantee you get priority delivery anyway. Many other factors come into play … Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending. The quality and relevance of your advertising To give you an idea of the quality and relevance of your ad, Facebook assigns a relevance score to your ad ranging.