Look On this report, we can see more clearly that certain publications obtained a higher interaction rate. The higher the interaction rate, the more it means that the post has generated interest translated by reactions, comments and shares. This is where you have to think about what could have caused the higher interaction rate? For example, if I click on the post that received a 15% interaction rate highest last week, I notice that it is a poll. This is a survey that I am doing a few days ago on my Page. It was a great success, there were over 192 votes. Besides, it’s something I never do. My audience appreciated it, and this may be the opportunity to do it again. Here is my first conclusion. Regarding the interaction rate of the other 2 posts, the first one is a link I posted on my Page. This is an article I wrote on my 5 favorite tools for Facebook advertising.
Identify what your audience really wants Another report that I like to look at in the Statistics tab of Facebook Pages is the types of posts report. This report is awesome. It tells you what your audience wants, but it tells you a little differently than the Nigeria WhatsApp Number List one I have already shown you. Rather than classifying you the publications one by one, this one groups the publications by type Video Link Photo Shared video You know that on Facebook you can post links, photos, videos or re-share videos. Nothing new to you. This report shows you which post type your audience prefers. Some will say it’s video for sure . Not necessarily, every audience is different ! Some people prefer to read articles of association. Others prefer to look at pictures.
The Person’s Attention Obvious
We’re done with that first overview report. Unfortunately, it is not with this data that we will be able to know our audience, our best publications and those of our competitors. Yet we need it to increase the reach of our posts and be more visible on Mark Zuckerberg’s social network. To obtain this information, I suggest you analyze these 7 statistics of your Facebook Page … Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending. Analyze the best publications on your Page I’ll start by sharing my favorite report with you. I check it once a week to rate my Facebook Page top posts last week.
Go to the Publications section and scroll down. You should see this report As you can see, all posts are sorted from most recent to least recent. We notice for each publication The date of publication The type of publication link, image, video Targeting Reach number of people affected Interactions clicks on the post in blue reactions, comments and shares in pink The report is not very meaningful I find. Some posts reached more people because they were posted at a better time or were sponsored by me while others didn’t have the same effect. As a result, interactions are generally more consistent for those that have reached more people. For this reason, I prefer to rate posts based on interaction rate ! number of reactions, comments and shares divided by the reach By clicking on the little down arrow, you can sort the posts by interaction rate.
Write Facebook Posts
The article also had a higher click-through rate than my other articles when I shared it with my newsletter subscribers . No wonder then. The last post was a more personal post and I know from experience that they are well appreciated by my audience. By the way, if you have a minute, I invite you to read it. One last thing I like to look at in this report is the fan non-fan reach. In other words, for each post, among the people I reached, how many are already fans? And how many are not yet fans? After a few seconds of analysis, I noticed that I have reached a maximum of 1800 fans per post for a few weeks, while I have 3400. Clearly, there is something that I am not doing well. Maybe I should boost my publications 7 days a week for fans to reach as many people as possible or change the optimization for my ads… I’ll pass the rest of my thoughts to you.