Each targeted person will be exposed to different ads depending on their preferences and the likelihood of doing the action I’m looking for. Since I’m a little lazy with my ads, I just change the creative content of ads every 30 or 60 days. And each time, I see my results increase strongly with the change of creative content. To do the same thing, all you need to do is duplicate an ad one or more times within an existing ad set. At that point, you have the choice … You can run multiple versions of the same ad, the only difference being that the image is different , like Hootsuite does. In this example, played with the color of the image. You can of course imagine totally different images. If you are not very creative, I invite you to consult the Facebook advertising library and consult the advertisements of your competitors..
That’s not all, some users may also react negatively to your ads : By sharing their dissatisfaction in the comments By hiding your advertisements By reporting your ads to Facebook The good news is, you can easily see repetition of ads that serve an audience. All you need to do is follow the “Repeat” indicator over a period of time. Personally, I analyze the repetition over a period of 7 days and I set a Belize Email List maximum threshold for a campaign: Acquisition: repetition less than or equal to 2. Remarketing: repetition less than or equal to 3. Of course, for some accounts and for some campaigns, we exceed these thresholds. When the cost per conversion, CPC, and CTR remain stable, I don’t care more than that… unless I see that the comments under the ad are starting to be negative.
The good news is, you can easily see repetition
Select these 3 indicators, as well as the ROAS of purchases (only the “Total” column). Do the same work for the other indicators that I gave you. Once these indicators have been selected and ordered, I recommend that you uncheck all “sub-indicators”, unless you have a mobile app. Before pressing the “Apply” button, always take the time to check the “Save as preset” box to give your report a name and save it. Finally, click on the “Apply” button and your brand new report will be available in your Ads Manager. You can consult it at any time and see if your campaigns are doing well over a defined period (1 day / 1 week / 1 month). Conclusion When you have a real methodology to analyze your campaigns, the work immediately becomes easier.
An increase in repetition often involves a decrease in click-through rate and in some cases an increase in CPM. AdEspresso has observed a close correlation between repeat, click-through rate and cost per click (CPC) after analyzing 500 Facebook advertising campaigns. This drop in click-through rate and / or increase in CPM in turn involves a real chain of problems: An increase in CPCs An increase in your acquisition costs A drop in your ROAS If you haven’t fully understood this analysis, I invite you to read my article on Facebook ad performance metrics (and how to interpret them). If you have understood more or less, I just have to remind you of one thing. The success of a campaign is measured according to a business objective and the resulting KPIs (key performance indicators).
Repetition often involves a decrease
Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL 1) Combat ad fatigue by posting new ads It is obvious ! The first way to combat ad fatigue is to simply run new ads. Personally, I apply the following method on every ad account I manage: Let a large number of ads run continuously in an ad set (say 5 or 6 ads), which increases the chances that targeted people will see different ads over time Refresh ads on a regular basis (e.g. every 10 days), while eliminating ads that generate fewer clicks and conversions Take my advertising account.