COVID-19 has certainly changed the way almost every business operates. The impact of the pandemic is huge on every country in the world and every business has been affected in one way or another. The impact on marketing activity has also Cyprus Phone Number remarkable, especially for companies that previously relied on face-to-face strategies such as conferences, trade shows and exhibitions. However, these companies are now finding new ways to offer their services and products and adapting to strong new marketing strategies. Content plays a major role here and businesses that provide innovative content and engage their customers throughout their buying journey are the ones that will thrive in these unprecedented times.
What Is the Customer Journey?
The customer journey is the touch points or connections a buyer has with your business. There are 5 stages in a customer journey, from awareness to purchase and advocacy. It is the role of brands to make the journey positive and attractive for their customers. Sensitization The awareness stage helps the potential customer realize that they have a need or a problem. They will begin to gather information about their needs or problems. The customer will learn about your business through a website, testimonial, social media, or blog post. This is only possible if you regularly post informative and relevant content.
This is the top of the funnel, so forming a large network is just the start. Assess Next is the assessment stage, and your company and perhaps other providers of products services. Similar to those you have reached this stage. At this stage, potential customers study the solutions. They are not yet ready to buy because they have yet to figure out what is the best option for them. They do more research and enjoy reading content such as instruction manuals, specifications, FAQs, product descriptions, and product reviews to learn more. So you need to keep posting informative content helping them understand that you have the right solution.