Often, it turns out that your audience is too small or that the investments in this audience are limited which does not allow to obtain a sufficient number of conversions to leave the learning phase. . To get out of the learning phase faster, Facebook recommends: Work with larger audiences (you know why now) Get a minimum of 50 conversions per week per ad set (If you know that a conversion costs you $ 10, you can assume that you should ideally invest at least $ 70 per day per ad set to get those 50 conversions per ad set. week) Make a minimum of changes to your campaigns (unfortunately, this is the most difficult advice to apply because the simple fact of adding an advertisement in a set of advertisements resets.

The learning phase) In this example we are investing a budget of $ 200 on this campaign and you can see that I only have 2 active ad sets (audiences). You can see that I got out of the learning phase for one of the two ad sets because I hit a Burundi Email List high enough number of conversions over a 7 day period. For the other set of ads, I am still in the learning phase and it is therefore best that I wait at least 7 days before drawing any conclusions (since a conversion should cost me between 10 and 15 €). Perhaps the costs will be too high after this period and you will have to test a new audience or new ads. In the end, I didn’t touch anything and trusted the algorithm.

Burundi Email List
Burundi Email List

This often happens when you remarket

I have come out of the learning phase well for this audience, as you can see, but the costs have increased as the volume of purchases increases. I almost want to meet with you next week to show you if the acquisition costs have continued to increase (or not) 3) Automatic placements The Power5’s tactics are based on automation and there is one that has long been debated by advertisers since Facebook has recommended it for years. It’s the use of automatic placements where you let Facebook optimize the delivery of your ad set’s budget in real time within the available placements, where you’re most likely to perform best at all times. The principle is therefore to leave the hand to Facebook because a user is probably present on several Facebook applications at different times of the day, but may be more likely to convert.

Facebook than on Instagram (and vice versa) Remember that 2.2 billion people use Facebook, Instagram, WhatsApp, or Messenger every day. If you take Instagram out of this equation, you potentially lose hundreds of millions of people … Facebook’s role is to get your ad to the right person, in the right place, at the right time, while ensuring conversions at the lowest cost. As Facebook explains, Facebook is more likely to serve your ad on the cheapest placement if you select automatic placements than if you select the placements on which Facebook should serve your ads yourself . On paper, it’s enticing, but what about the real thing? In fact, advertisers have long sought to hack their success by deliberately choosing to manually choose their placements. Some advertisers (including me) used to select only Facebook. Others only selected Instagram or Stories .

That has long been debated by advertisers

Rarely was this the right long-term solution for a whole host of reasons (limited volume, competition that varies from week to week on a placement, increased repetition, etc.). What really poses a problem in the long run is audience overlap because by deciding, for example, to separate Facebook and Instagram placements to test them, you are competing against yourself since many users are on both Facebook and Instagram. In fact, one of the hacks that advertisers used a lot a few years ago was to turn on automatic placements and then isolate the best performing placements. For example, you could find that Instagram placements work better than Facebook and Stories.

Leave a Reply

Your email address will not be published.