Speak the language of your customers Apple knows its customers very well. Apple customers are people who are hip, connected and hungry for new things. The last point is important. Apple customers want to have new technologies to use them for their lives. Be careful, Apple customers are far from being computer scientists. In fact, they are not familiar with technical computer jargon. Remember the Apple advertisement, Get a Mac, that I showed you above? Look again at these 2 Gentlemen. The man on the right in the image is Apple’s buyer persona . This is exactly how Apple imagines it. He is holding his hands in his pockets, he lets out jokes, he is dressed casual and he is not stupid at all! It’s just that he doesn’t take himself seriously. He is different . So how does Apple talk to this person? It’s very simple.
Apple tells her what she wants to hear and then she speaks in the words that person is used to using. Let’s see how Apple does it on its website. If you pay attention to the words used on Apple’s site, you will instantly notice that they are extremely well chosen. They are never complex or ambiguous. On its site, we notice that Apple uses strong words all the time to describe its new products The Malaysia Phone Number List best battery life ever on an iPhone. More powerful. More efficient. More Pro. Exceptional materials. The strongest glass ever for a smartphone. Apple customers need to hear that to convince themselves to replace the iPhone they bought a year ago with the even more revolutionary new iPhone.
The man on the right in the image
From one product to another, Apple adopts its discourse according to the use that you are going to make of its product. For the Apple Watch Nike +, the company tells you that runners around the world use the Nike Run Club app and that it also includes personalized incentives that push you to surpass yourself hey, this is is exactly what Nike customers want. To describe Face ID, the new facial recognition system for the iPhone X, Apple highlights the security behind this new technology. Let it be said, when we pay more than 1000 € for a phone, one of our worst fears is that it will be stolen from us! And that, Apple understood it well. To present the new iPad Pro, Apple explains that it is so great and powerful that it will make you forget your computer.
My little finger tells me that people who are ready to invest € 1000 in an iPad probably want to detach themselves from their computer . Last but not least , Apple takes special care to address YOU by including you as much as possible in the descriptions of its products we have already talked about this with the little stories Apple tells you. Bottom Line Be like Apple. Get to know your ideal client. Then talk to him about what he really wants and do it using the language he uses every day. 6 Create an expectation before a product is released Every year, it’s the same thing. Everyone is re talking about the new iPhones, which are still scheduled for release in early September for 11 years now.
The best battery life ever on an iPhone
It has almost become a habit that no one is completely insensitive to. In fact, hallway noise on new iPhones starts up months in advance. Only the most geeks among us keep up to date on the many sites which are devoted exclusively to the news of the brand with the apple. But why is everyone talking about the new iPhones? And why nobody or almost cares about the new Samsung Galaxy before their release? This is because for years now, Apple has been organizing its famous Keynotes in Cupertino to present its new smartphones with great fanfare. The Keynote is only accessible by invitation to enhance exclusivity. The biggest media are all there.