Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL What to post on Facebook in 2021 to maximize your engagement Together, we discovered several facts and characteristics of the most popular Facebook posts. We know that videos and questions generate the most interactions right now. But posting a video or a question isn’t enough to get your fans to engage. You need to provide them with content that is useful and practical, entertaining or inspiring. Among the 500 most popular posts in 2018, these are the themes that came up the most often. We now have all the elements in hand to find out what to post on Facebook in 2019.
I even had to spend about thirty minutes observing the publications of the Facebook Pages to which I have subscribed to show you that these Facebook Pages really do this kind of publication. 1 A simple question It’s no coincidence that questions are among the 3 most engaging post types on Facebook. Everyone likes to give their opinion, express themselves on a subject or get into a Mali Email List debate! A good question that is based on a topic that makes the buzz, a topic that is controversial or simply a frequent question that you receive by your audience naturally generates responses sometimes long in commentary. For example, Eurosport often takes advantage of hot news from the transfer window to launch debates on Facebook. The latest concerns the arrival of one of the 2 stars, Neymar or Griezmann, at FC Barcelona.
You need to provide them with content
In the comments of these publications, we find everything long comments, discussions between Internet users, strong opinions, etc. On my Facebook page too, I occasionally launch discussions about digital marketing. The question I asked in this post is on everyone’s lips should we focus on digital advertising or produce content? . Some are against advertising and prefer to produce content indexable by search engines. Others prefer to invest their money in advertising to make themselves known and themselves sell . There isn’t really a right or wrong answer, but everyone certainly has their own opinion on the question. As you have seen, I did not produce an illustration as complex as that of Eurosport. I was content to take a transparent background, write my question and add my logo using the Canva tool .
If making a visual of this type seems too complicated, you can always ask your question without any illustration! It also works great! A long format video What is a long format video? On Facebook, it’s a video that lasts more than a minute ! When you know that the average video viewing time on Facebook is barely 15 seconds, you understand that there is no point in sharing videos that are longer than 10 minutes. No one is going to watch them all the way. If you don’t believe me, believe Michael Stelzner, CEO of Social Media Examiner instead . By comparing the retention curves of his videos on Facebook and YouTube, he noticed that no one watches his videos on Facebook .
We know that videos and questions generate
In this screenshot, we can see that the average time spent watching the video is only 11 seconds on Facebook the analyzed video has a duration of 8 min 45 seconds. And yet… On YouTube, retention is over 50% ! On average, users watch the program for 4 minutes and 36 seconds. Video news media like Brut mainly create a buzz by posting short videos that are barely 5 minutes long, most often 2 or 3 minutes. Very often, these are videos that talk about innovative concepts, current events in the world, well-known personalities… In short, inspiring or educational videos for everyone. Other Facebook Pages play on our desire to improve our lives with the acquisition of new practical knowledge.