According to Statista figures , 67% of users are over 25 years old . In other words, the Facebook audience is not as young as it used to be. The question we also ask ourselves is What does this audience really want? According to this study by Buzzsumo and after analyzing 777 million Facebook posts , it seems that Facebook users like to laugh a lot and give love. It’s not so surprising when you consider that most people go to Facebook to see what their friends and family are up to. Mari Smith , a Facebook marketer, advises writing posts that educate and entertain your audience . The idea is to teach them something useful, and to do it in a fun or enjoyable way.

Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to Malaysia WhatsApp Number List optimize your spending BOOK A CALL Write Facebook posts Basic rule of copywriting Know your audience before you start writing. On Facebook, users are getting older. Yes, believe it or not, Facebook isn’t as cool as it was 7 or 8 years ago when I started using the platform at 17  Today, the majority of adults including your parents are on Facebook. According to figures from the Pew Research Center , 79% of adults are on Facebook.

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If you prefer to create a discussion under the post, then ask a question. You will be surprised by the number of people who answer it if the question makes you want to discuss in the comments!. To finish on the calls to action, consider doing just one call to action per post. If you use more than one, you risk confusing your readers. Now that I have explained the 5 principles for writing on social networks, I just have to give you concrete advice for writing on Facebook Instagram LinkedIn These are the social networks that I use most often and that I know best. This is surely the case for you too! Facebook and Instagram both have over 1 billion monthly active users, while LinkedIn has 303 million according to BDM figures .

After that, he talks about giving me a free program that normally costs $ 598. At this stage, I develop a desire to obtain this resource. To get it, I have to click on the link to join The Council. This is the call to action . I tell you more in the following point  5 End with a call to action If you had to take one tip from this article, it’s this All or most of your posts should at least contain a call to action . On social networks, calls to action come in 2 forms A direct or indirect question An action verb e.g. discover, click, tag, etc. Here is a first example. In the text of this Facebook post, SEMrush invites its readers to follow their monthly Digital News column so as not to miss the most important updates and trends.

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I for Interest arouse interest with facts, statements, etc. D for Desire to create desire by playing on her emotions and what she needs. A for Action by giving her your solution that pushes her to take action. You can use AIDA to write most of your writing, and not just on social media. This formula constitutes, for me, a real structure that I follow to write advertisements, emails, sales pages or even to present my services . Here is now an example of this formula applied on a Facebook ad. The first lines of the catchphrase recall a song by Jay-Z I’ve got 99 problems but … I can already hear you singing This first sentence attracts attention. The following builds interest since the marketer promises me a solution to create winning Facebook ads.

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