It’s normal. 98% of website visitors don’t buy on their first visit. Besides, have you noticed that before buying a product on the Internet, you return several times to the same page to review the characteristics of the product / service and what it can bring you? Again, it comes back to the rule of 7. We are more likely to buy a product after seeing or listening to an advertisement at least 7 times. This is where Facebook retargeting comes in! As you can see, retargeting will help “bring” these people back to your sales pages. This is what Creative Live does . After watching one of their classes, I saw this ad appear in my news feed. The particularity: the course is on sale at -50%.
How does Facebook retargeting work?
The most basic example I can give you, to start with, is retargeting based on your website traffic. By clicking on “website”, you should find yourself here. In this example, I choose to create an audience based on the people who visited my website in the last 30 days. All I need to do is press the blue “create audience” button and voila! In a few minutes, my audience will fill up. This is the most simplistic personalized audience since it is absolutely not segmented. You just create an audience (group of people) from all of your website visitors. In some cases, this is not always very relevant , because visitors to your website have different behaviors. Let us imagine the case of an e-commerce site which contains both a “blog” part and an “e-shop” part.
These people are more likely to click on your ads and you will pay less, like Jon Loomer … Promote a lead magnet I am currently using this strategy to get more subscribers to my Newsletter . Usually, I find people who visited my website in the last 7 days. I also re-target people who saw a page containing the keyword “facebook” in the URL in the last 15 days. 2) Retargeting based on product page views According to BigCommerce , 30% of online shoppers say they could order from a social network like Facebook, Pinterest, Instagram, Twitter, or Snapchat. On an average e-commerce site with products that are affordable in terms of price, it is not impossible for an Internet user to buy on the merchant site during their first visit.
This is the most simplistic personalized
But which ones since they are already registered? Hootsuite , for example, makes interesting offers for its users (prospects) registered for the free version of the tool. A stranger would find this offer irrelevant … But someone who has already tried the free version of Hootsuite (and therefore left their email address) is likely to be strongly interested in this offer. Additionally, you notice that Hootsuite uses a known principle of persuasion , urgency, by artificially limiting the duration of the offer (limited offer: 60 free trial days). Pro TIP : you can also create a similar audience from this prospect file in order to reach people who are similar to your prospects. 4) Retargeting of visitors to a sales page As I told you at the beginning of the article, most of the time, your website visitors will not convert the first time.