It is a lever to be contacted and to meet prospects in real life, by phone or by videoconference. I apply for myself and my clients an inbound marketing strategy applied to LinkedIn. This practice is more commonly called “Social Selling” which is the art of selling without (being) selling . In my opinion, it is simply a question of creating and deploying a marketing / editorial strategy to become THE person to contact for a specific need. This is how I operate: Step 1: I define my goals precisely on LinkedIn For example, my quantitative business objective in 2019 was to increase my turnover by 30%. And I had a qualitative objective: to become a reference in my market by developing my brand image.

I got there in: posting twice a week (regularity) devoting a routine of 1h / day (power of habits) increasing my prices (precise targeting) clarifying my offer so that it is distinctive (competitive difference) Visits from posts and searches on LinkedIn, among other things (over 90 days) 2nd step: I have a very clear positioning I see too Grenada Email List many new entrepreneurs and freelancers scattering across all platforms looking for clients instead of being super focused on one or two platforms. I chose LinkedIn and YouTube (content referenced on Google). Statistics over 90 days for 20 posts. Having a clear positioning means knowing how to determine your ideal client , respond to a specific need of this target and bet on a strong skill that gives a competitive advantage.

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This practice is more commonly

Which gives for me: Target: Freelancers and BtoB entrepreneurs Skills: persuasive writing and the ability to network Need / specific problem: develop the personal brand and sales of my clients through Social Selling. 3rd step: I build real human relationships in the service of my activity Succeeding in a marketing strategy on LinkedIn without a solid network is very complicated today. Of course, we can set up a prospecting strategy by private message / Inmails. Once again, it all depends on the objective and your resources (human and financial). On this social network, there is the word SOCIAL although LinkedIn is perceived as a cold and impersonal platform. Unlike Facebook or TikTok, we can easily meet every human outside the platform to strengthen our professional relationships and create a climate of trust.

In my opinion, a LinkedIn contact is not just a source of potential income. I see there a human full of emotions, concerns and desires. If we are really interested in him through our messages and our content, we sell in an indirect, more natural way and we promote virtual word of mouth. In this approach, you aren’t forcing the sale at the risk of tarnishing your reputation in the LinkedIn ecosystem (and more broadly). You have a selfless approach which, contrary to popular belief, helps sell more. 4th step: I bet on my singularity before betting on the algorithm Every time I write content I wonder if the reader or viewer is going to: To learn something, take a step back and ask yourself the right questions on a subject, feel an emotion.

A solid network is very complicated

If the answer is no to each of the above points, I am rewriting. The risk is creating content without thinking about the perceived value. Your priority is to bring added value IN THE EYES of the reader (and therefore of your target audience). Whether through your content or by leaving constructive comments on other people’s posts, you will gain visibility and credibility in the long term. So be generous and give before you receive. Finally, I ask myself, “Am I aligned with my values in this LinkedIn post or article?” . This question is fundamental so as not to rush into a race for popularity and uninteresting likes (unless this is your goal). By being aligned, I am by definition divisive, because my values are not shared by all LinkedIn users. So much the better, because I don’t want to please everyone.

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