You should see this window appear. Give your advertising account a name (ex .: DHS Digital), choose the time zone that corresponds to your current location and choose a currency. Then click on “Next”. Facebook will just ask you if this ad account will be used for: Your business Another business or customer Choose the first option and click on the “Create” button. You now have an advertising account and it is attached to your Business Manager. After spending some money on this account, you should be able to add up to 5 in your Business Manager (most of the time this is not necessary). If you return to, you should find your Facebook Page and your advertising account there. By clicking on the name of your advertising account, you will be redirected to Ads Manager to launch a Facebook Ads campaign .

By clicking on the name of your Page, you will be redirected to the usual interface for posting content to your Facebook Page . Add people to your Business Manager We are almost done setting up your Business Manager! We will now add the people who work for you (employees or contractors). This is the beauty of the Business Manager. You can add one or more people to Trinidad and Tobago Email List it who will work with you on your resources. We will see together that we can limit access to resources or their use. Let’s see how to do it. Go back to your Business Manager’s home page. Click on “Company Settings” (if you still have the old version you will see a blue button which is on the top right) or click on the wheel on the bottom left. You should get to this place.

Trinidad and Tobago Email List
Trinidad and Tobago Email List

We are almost done setting up your Business Manager

This is where you manage your accounts, your data sources and your employees. To add a new person in your Business Manager, click on “People” and then on “Add resources”. Enter the professional email address of the person you want to add and decide if you want them to have employee or administrator access (knowing that administrators have ALL rights in Business Manager). I advise you to give, in the majority of cases , employee access unless the person you add is your co-founder or an executive in your company. Then click on “Next”. You should see this window appear to give the person the necessary access. In this example, I am giving my employee access to my Facebook Page with the option to “Post content”. On the other hand, I do not give him any access to my advertising account because he will not need it.

To finish adding my first employee, I click on “Invite” and Facebook tells me that the invitation has been sent. You can do this work for each employee, paying attention to the access you grant. Each employee will receive an email of this type to join your Business Manager and register. And There you go ! We did the hard part! Your Business Manager is well configured. You have added resources and assigned them to your collaborators. What do we do now? From there, I see 2 possibilities : You are a merchant or a service provider for individuals You are a service provider for companies (consultant or agency) Depending on your situation, your use of Business Manager will be slightly different … Let’s explore the 2 use cases.

What do we do now?

The Business Manager for retailers and service providers for individuals As a retailer or personal service provider, chances are you will one day be working with a consultant or agency like mine . Should you add the consultant or the agency team in your Business Manager as employees? You could do it, but you risk getting tangled up in the brushes (and so are they!). Fortunately, Facebook has thought of you by allowing Business Managers to collaborate with each other. It could not be easier. Go to the company settings, click on “Partners” and then “Add”. Facebook will then ask you for the ID of the Business Manager of your consultant or partner agency. This is where it gets a bit tricky, but rest assured, there is a VERY simple solution.

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