Apple gives us a clue with the title Power is no longer the privilege of the pros. And this is then confirmed in the description of the iPad Air. With the iPad Air, our most powerful technologies are now available to more people. A simple way to say that you won’t have to pay 1000 € anymore to have an A12 Bionic chip in your iPad and a 10.5-inch Retina display. The navigation of the site is excellently presented. A company like Apple inevitably has a lot to tell you, but it is its flagship products like the iPhone that are at the head of the bill. There’s also a quick link to contact Support just in case you have a problem. The products are categorized and it is only when you click on the name of the product that interests you that you will see the different models.

The most recent models are shown on the far left with the word New in orange. It’s a detail, but as we read from left to right , our eye will inevitably be drawn to the new models, especially since the orange text stands out against the gray background of the India Phone Number List navigation bar. Takeaway The best marketers will tell you this better than me. The best marketing campaigns and the most popular websites exude simplicity. How can you make life easier for your customers users? Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL 2 Highlight the benefits for the customer.


The navigation of the site is excellently presented

If you’ve ever been interested in copywriting , you’ve probably heard the adage Features tell, but Benefits sell. Features tell the story of what your products do often from a technical or operational standpoint, while benefits explain what your products do for customers. While the features are product-centric as they describe it, the benefits are focused on the consumer. The difference between characteristic and benefit is sometimes subtle. It should be understood that each characteristic can be translated into a customer benefit by asking the question What do I gain from it? Precisely, the most popular example to illustrate this translation between characteristic and customer benefit comes directly from Apple and its iPods.

You still remember very well those little devices that let you listen to music wherever you go, in any situation, without having to carry a big MP3 player with CD. It was not practical… but it had also been used for years as well. The problem is that consumers did not yet realize how much their life would change when they decided to swap their MP3 player for an iPod. How do you think Apple decided to focus its marketing message? Around the technical characteristic of the iPod storage of songs or what can be done with it? You guess it ! Apple has bet on the message to the right of the image, that of being able to carry 1000 songs in your pocket. This is the real added value of the iPod, not its 1GB storage capacity.

The difference between characteristic

Besides, 1GB of storage is a bit abstract. Most people don’t even know how many songs you can put in a 1GB and neither do I!. Granted, it might have been better than the competition, but the consumer doesn’t care. The consumer is primarily interested in him and Apple told him how his technology would change his life. Does Apple still use these types of messages today? Sure ! And its website is the most glaring example. Every page of his site, every title and every description subtly communicates the benefits of his products. It didn’t take me long to find you a concrete example. I just went a little further down the iPad Air sales page and found the perfect example.

Leave a Reply

Your email address will not be published.