According to a survey conducted by Hubspot , 79% of consumers said they would rather watch a video about a product than read information. This is understandable. If we watch this video, we can see actual use of the watch. We see the watch from different angles. The music “takes” us in the video. In the end, you can understand in 1 minute and 30 seconds what the Fitbit Versa (WHAT) is, what problem it solves (WHY) and how to use it (HOW). Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Internet users’ attention span is diminishing It’s not just because people want to watch video that you should make it…
The competition in the search results on Google is enormous. The cost of advertising is increasing every year. In other words, it’s harder to get traffic to your website than it was a few years ago. Faced with this reality, you have no choice but to Sweden Consumer Email List increase the conversion rates of your website . It is for this reason that I am constantly improving my website and testing new ways of collecting emails. This insert that you see in this screenshot has already allowed me to capture almost 1000 email addresses since it was on my site (a little over 3 weeks at the time of this writing). I’m sure my little insert would work even better if I included a video in it, rather than a photo of myself! What makes me say that? Video has a definite impact on lead generation (collection of email addresses).
Want to see video on the Internet
The video demonstration of your solution The name of this video is pretty self-explanatory. Its purpose is to explain concretely what your product or service is for and how to use it. On the Slack site , you will find a video that explains quite well what Slack is used for (the different features), how to use it (e.g .: using channels for teamwork, sending documents to a conversation, etc.). What I like about this video is that Slack is represented by a person: “Your friend Brianna” Brianna, it’s you. The Slack customer avatar. And then, you have to admit that you will find it much easier to identify with Brianna, rather than with a simple voice-over. 3) The sales video As the name suggests, the goal of this video is to sell you something: a product, a service, coaching, training, etc.
This is what I do with my blog showing you how Facebook advertising works and how to communicate on social media . The reason I’m so good at helping you with my content is because I’ve asked myself the same questions you have about Facebook advertising and social media at one point or another. In short, I have a good knowledge of my personas (the different “profiles” with whom I want to work). Getting back to the video, I’m sure you also watch some tutorials and informative videos on YouTube. I just found one for you on men’s fashion (B2C). And here’s another one on digital marketing (more B2B oriented). On YouTube, there are both B2C and B2B marketers. So you have no excuses for creating video content.
Video posted on social media
You just need a good quality webcam (you can always buy yourself an external webcam if the one on your computer is not of good quality), a good internet connection and a good quality microphone (I recommend the Blue Yeti which offers good value for money). If you want to make professional Facebook Lives (without tearing your hair with the technical aspect), I invite you to read my guide on producing a Facebook Live . 7) Customer testimonial video Who says you absolutely have to be on video to convince your prospects to contact you or buy? Remember this: 90% of consumers trust recommendations from their peers, while only 33% trust traditional advertising.