The idea is to use as few words as possible and give all the information above the waterline . Go to the site of the startups you know best, you will see that the AIDA formula is used a lot. Airbnb also uses the AIDA framework to make you want to become a host. The most important thing is to capture the attention. Airbnb does it really well with this woman looking you straight in the eye and a headline whose sole purpose is to get you to read more. Airbnb piques your interest by saying that you will be able to create unique experiences in your city and arouse the desire by talking about money of course, supplement your income by inviting both travelers and locals. I liked the call to action.
Airbnb doesn’t ask you to register although you do, but rather to create an experience. Nobody likes to register, creating an experience is a lot more fun. Advertising You can use AIDA in your advertisements very easily. Airbnb is using it in this video ad on Facebook. The purpose of the video is to grab your attention first and gently turn the Palau Email Lists heat up so that you click on the ad. The text above the creative reinforces your interest and your desire to click on this ad by telling you about money . Interest Rent your home and earn money. Desire Find out what you could earn on Airbnb with your accommodation. Action Get started, creating an ad is free. Above all, don’t see AIDA as a simple formula in which you lay out each item one after the other.
The most important thing is to capture
For example, in the title of this ad , you see that Airbnb not only includes a call to action , but also reminds you that creating an ad is free, which reinforces the desire to launch the ad. creation of an ad it’s free so I have nothing to lose. Come on, I will give you one last example of AIDA this interruptive advertisement that fell on me when I opened the Foot Mercato application on my smartphone. BeIN Sports captures my attention with the title In December, beIN Sports spoils you as well as with the image of a football field. Interest and desire are built on game posters, Champions League and La Liga logos. The offer is supposed to arouse my thirst to consume 15 € month WITHOUT COMMITMENT.
Like any good advertisement, it contains a clearly defined call to action the pink Take advantage button! Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL How to increase your sales with copywriting? Formulas are good, but they are not everything. There are a few more tips I would like to present to you so that you can become a better copywriter. Remember, copywriting is the art of persuading with words. On the Internet, you have to be persuasive all the time. Do you sell products or services on the Internet? Great, but it will take a lot for a stranger to buy you something.
How are you going to go about it?
Do you advertise on social networks ? Cool, but realize we are exposed to hundreds of commercials everyday, how are you going to stand out from the crowd? Answer by being a better copywriter than the others! I suggest you apply these 5 strategies that I have observed hundreds of times over the past 3 years while learning marketing. 1 Sell the profits Your job on the Internet is to sell. At any time. Even if you offer an ebook for free download, your goal is still to sell it since you ask for the email address of your prospects in exchange. You have to be persuasive. As I told you, we are exposed to hundreds of commercials every day. Why would someone be convinced by your words rather than someone else’s? The answer profits . Consumers are looking for solutions to their problems more than ever.