For example, the group of clients from January 9 to 15 had an average value of € 40.77. 6 weeks later, their value was already 70.72 €, on average, per person. While this information is useful for adjusting your CPA goals, it is also useful for improving your retention strategy. What can you run as advertisements?And which products to highlight? Can you make an exclusive offer? I invite you to read my article on upsells and cross-sells . You will discover some interesting ways to increase the overall value of your customers . Conclusion I hope you enjoyed this article and that it made you realize the full potential of this free (and little-known) tool offered by Facebook.

Funnels allow you to follow the customer journey through the different sources (Facebook Pages, Facebook pixel and app) that are present in your group of event sources. In addition to offering you funnels already built, Facebook also offers you to Aruba Email List create your own funnel with events of all types: Reactions Comments Shares Received messages Page View User activity (pixel) New user activity (pixel) Registration completed (pixel) Prospect (pixel) Content view (pixel) Add to cart (pixel) Payment initiated (pixel) Purchase (pixel) Etc. Why not build a funnel to show you directly what it looks like? Simply go to the “Funnels” tab and click on “Create tunnel”.

Aruba Email List
Aruba Email List

What emails to send?

How can I increase the number of people who add a product to the cart? As possible optimizations, we could imagine: Launch remarketing ads with a “conversions” objective to reach people who have seen a product page, but did not add to the cart, and show them an offer Improve copywriting of product pages Highlight the delivery and returns conditions Offer to subscribe to the Newsletter in exchange for a promo code Etc. The same question could arise for people who add a product to the cart. How can we increase the percentage of people who add a product to the cart and then buy it? Here are some ideas:.

The increase that you see from the end of March is somewhat correlated with the increase in the budget over this period (around 20% compared to the months of February and March), but above all with the cyclical effect of confinement. This does not mean that incomes have fallen since deconfinement, we even observe that they are stabilizing! To go further, Facebook also gives you the possibility to analyze the evolution of the average income per purchase and the average turnover per paying user. You can also change the time interval and refine it with variables like age, gender, country, etc. When you scroll down, Facebook offers you a second report showing the evolution of the number of unique buyers (or the total number of purchases) over the defined period. On this graph, we see a similar trend as on the first one.

At what moment ?

Now, how do you calculate the life value? You can use this formula … Source: CleverTap In fact, you can also go to Facebook Analytics and analyze these 2 charts. Go to the “Overall value” tab of Facebook Analytics and choose a period of at least 6 months. Select only paid users. For this company in the ready-to-wear sector, I observe that the value of a customer is “only” 41 € the first week (this is the average value of a purchase for a given week). 5 months later, it exceeds 100 €! It’s more than double. When you scroll down, you should also see a cohort analysis. It shows you the overall value of each group of customers according to the week they bought.

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