The technical requirements for creating this type of ads are also different (we’ll get to that) and finally, the best practices for communicating a message, capturing attention and generating action are somewhat different from Facebook and Instagram ads in feeds. news. After having experienced them enough, I think I have enough experience to tell you about them . Today, we’re going to take a look at how Instagram Story Ads work, how to create them, what ad formats are available, and what are the best practices for successful Instagram Story ads. What are ads in Instagram Stories? For those who have not been on social media for 3 years, Instagram Stories can be defined as several images or videos assembled together in the form of a slideshow, and which together tell a story. Unlike a traditional publication, they have a lifespan of only 24 hours.

Internet users love them because it allows them to post on social networks in a more spontaneous way and therefore with less preparation than traditional content. They were popularized by Snapchat and then taken up by Instagram in August 2016. When a user starts viewing Stories from the Instagram profiles they follow, the Stories are automatically read one after the Saint Kitts and Nevis Email List other until they are all viewed or as soon as the user decides to exit the Stories feed. . In fact, advertisements in Instagram Stories allow you tointerrupt insert a short advertisement in the Instagram Stories feed. Here’s an example of an ad that popped up while I was scrolling through my Instagram Stories mechanically (I had nothing else to do on a Sunday morning at 11:41 ).

Saint Kitts and Nevis Email List
Saint Kitts and Nevis Email List

The best practices for successful Instagram

This advertisement can take the form of a single image, a video or a carousel containing up to 3 images / videos. What makes it different from an organic post? Not much if we count the mention “sponsored” at the top left of the Story. Once it appears, you have the option to quit the ad, go to the next Story, or take an action ( swipe up, share it, or give Facebook quality feedback). You may have noticed that the ad has a bottom center call to action “take advantage of the deal” followed by an arrow that points up. The ability to insert a link in an Instagram Story is normally reserved for Instagram accounts that are verified or have at least 10,000 Instagram followers.

Of course, you will be able to insert a link in an advertisement in Instagram Stories even if you do not have 10,000 subscribers … Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Instagram Stories ad formats The special thing about ads in Instagram Stories is that they are in portrait format (9:16). Certainly, Facebook allows the slideshow (16: 9) or square (1: 1) format. Honestly, do you really want your ad to look like this in Instagram Stories? This is why it is better to respect the dimensions and technical requirements recommended by Facebook.

Facebook advertising campaigns perfectly optimized ?

I would like to remind you first of all of the formats available for advertising in Instagram Stories: Single image (image appears for 5 seconds) The unique video The carousel (up to 3 images or videos) Facebook offers a very comprehensive guide that breaks down the technical requirements of each ad format . To make your life easier, I preferred to summarize in this article the most important information for ads in Stories. Single image Single Image is the most classic format of Instagram Stories ads. It is a single image that is displayed for 5 seconds. The technical recommendations for ad images in Instagram Stories are as follows: Picture formats: 9:16 to 16: 9 and 4: 5 Maximum duration: 5 seconds Maximum file size: 30 MB Recommended resolution: 1080 x 1920 pixels Minimum width: 500 pixels Compatible file types: .

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