If you need help setting up this campaign structure for your e-commerce site, my DHS Digital agency can do it for you and manage your campaigns from A to Z. To learn more about our methodology, click on this link to book a free strategic session with me or one of our experts. Probably heard of the Facebook Business Manager, without knowing exactly what it is. What is this tool for? Is it paying? Should you install it or not? If so,  This is what we will see in this complete and illustrated guide! You will discover in this guide: What is the Business Manager for How to create an account and configure it How to use it to facilitate your internal organization or work with business partners Before we begin, let me first introduce you to the Business Manager of Facebook.

What is the Facebook Business Manager? Facebook defines Business Manager as a free tool to “manage ad accounts, Pages and the people who work on them in one place.” I like to see the Business Manager as a real project management tool in which are all the Togo Email List resources that Facebook makes available to companies. All in one place. This tool is aimed at small structures, SMEs as well as agencies! Used properly , it helps to be better organized and to save a lot of time. Unfortunately, the Business Manager is seen as a complex tool. The reality is that it simplifies collaboration between different people and the use of different resources (Facebook Pages, ad accounts, Facebook pixels ) within the same company / agency. Let’s take an example.

Togo Email List
Togo Email List

How do you create an account and configure it correctly?

You create a Facebook Page with your personal Facebook profile and start advertising. You therefore create an advertising account which will also be linked to your Facebook profile. You can share these 2 resources with other people (employees or partners), but it can quickly become complex. In addition, all these work resources are attached to your Facebook profile which is supposed to be a place where you relax and chat with your loved ones (not ideal for separating your professional and personal life). The idea of ​​the Business Manager is to centralize in one place all the people who work with you and all the resources you own (Facebook pages, advertising accounts, Facebook pixels, catalogs, etc.) within Facebook. This is what it looks like (old version) for a business with multiple Facebook Pages and multiple ad accounts.

In the Business Manager, you will only find the resources of your company such as your advertising accounts, your Facebook Pages (if you have several), your product catalogs and the people who work in your company / agency. In short, it’s the Facebook of companies. Now that you have a better idea of ​​what Business Manager is, we can move on to creating and configuring your Business Manager. Then I’ll show you how to use it. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending.

How to create and install the Facebook Business Manager?

The installation will only take you 2 or 3 minutes, and you will only need your work email address and your company name. Before starting the installation, be sure to log into your personal Facebook profile . Then go to and click on the blue “Create an account” button at the top right of the page. You should see this window appear. Fill in your full business name, business name and business email address. Then click on “Next” and Facebook will ask you for some more information about your business. Fill in all the information and be careful to choose the right professional use of your Business Manager:services” if you are a retailer or service provider for individuals Choose “Provide services to other businesses” if you are a business service provider such as an agency, consultant or community manager You just have to click on the “Send” button.

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