Regarding the email (or message) to make contact with the influencer, follow as always the structure that I presented to you in my 1st point and that Brice also followed perfectly! For my new podcast, I plan to send messages following the same structure to my future guests. Whether they know me or don’t know me, I plan to follow roughly the following structure. Another way to use interviews to build relationships with influencers is to conduct round tables . Concretely, it is about an article where you bring in several experts , influencers or personalities in your field of activity. You ask them a question or ask them for an opinion and everyone answers it. I like this kind of win-win collaboration because on the one hand you gain visibility thanks to the notoriety of each expert who participates, while developing lasting relationships.
Recommend their skills on LinkedIn Find an error on their site and notify them Respond to a need or help them resolve an issue they have publicly complained about Offer your products for free without any compensation (rather than asking them to pay to Egypt Email List have their picture taken with your products) On this last point, I know that many young brands have applied this strategy by offering the influencer to send them their products for free if they are interested, without any compensation. Most influencers appreciate this kind of gesture and end up giving an opinion on the product they have received in a video or post because they feel indebted to the brand ( principle of reciprocity ). Of course, this strategy only works if you are sincere and don’t expect anything in return.
This strategy by offering the influencer
For example, I will buy a car for the pleasure it will give me to touch the leather of the steering wheel and accelerate sharply. On the Internet, emotions push us to click to read an article, press the “play” button to watch yet another video that we do not need to see, share a publication or comment on it. I am not making all this up for you. Studies really show that we rely more on our emotions, rather than information, to make our decisions. Another study, that of the IPA (the UK-based Institute of Practitioners in Advertising) showed, by analyzing 1,400 successful advertising campaigns , that those that used purely emotional content performed twice as better (31% vs. 16 %) than those that used rational or logic-based content.
This means that you will miss an opportunity to go on a trip at the best prices! Unfortunately, when you give people too much time to make up their minds, they end up doing nothing (even if they are interested in what you are offering). On the other hand, when you give them a deadline or that you remind them that the offer is limited in quantity, you push them to finalize their order. By doing this, you create a sense of urgency called ‘FOMO’, the fear of missing out on something (eg a price reduction), which prompts us to make a decision under pressure. emotion (fear). To end on this part, I have found one last example a little more subtle than those I have already shown you.
That the offer is limited in quantity
It really helped me better understand emotional marketing. Just wait until you know my other 2 secrets before reading this article. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Secret # 2: Your offer can make or break your campaign An offer is something you give in exchange for the person’s time or money. For example, this article is an offer. He has value. It offers you useful information for you in return for your time (at least I hope!). Plus, the content is free on my blog! I am talking about an offer because I have noticed that we often tend to blame targeting or advertising itself to explain poor campaign performance .