Conclusion We have come to the end of this comprehensive guide! You can now do Facebook marketing with peace of mind. If you want to communicate (better) on Facebook, I’ve already written an article that shows you how to animate your Facebook Page and another that gives you 11 ideas for little-known posts to engage your fans on Facebook. If you’d like to advertise Facebook instead, I’ve written a guide (like this one) in PDF format to get you started with Facebook advertising.The Facebook Ad Library was created to promote transparency , by allowing users to see all the ad campaigns launched by a Facebook Page and key information about the Facebook Page, including the creation of the Page, the number of people who manage this Page and in which country they are located, etc.

While the Facebook Ad Library has been created with transparency in mind , this is a great tool for getting a very accurate view of your competitors’ Facebook advertising strategy. It replaces the “Info and Ads” section that was among the Zambia Email Lists visible tabs of each Facebook Page. I already told you a few months ago, on my blog, how I used this tool to spy on my competitors’ Facebook advertising strategy for free. So when Facebook removed that tab, I was disappointed (like other advertisers, I think). At the time, I had no idea that it would be replaced by an even more powerful and comprehensive tool, the Facebook Ad Library. In this article, I’ll teach you how to use this great tool to spot your competition’s Facebook advertising strategy in 10 steps. First, let’s see why you should care about what your competitors are doing on Facebook …

Zambia Email Lists
Zambia Email Lists

Than investing your money with your eyes closed?

Why watch your competitors’ Facebook ads? It is frowned upon to watch what the neighbor is doing. Clearly, I also think that spending too much time on the competitor’s site is not a good thing. Having a website or offers that are too similar to those of our competitors is clearly something that we want to avoid. But is it a good idea to ignore the competition altogether when it comes to advertising strategy? I do not think so. After all, advertising involves spending money. What could be more risky than investing your money with your eyes closed? Unfortunately, it is very difficult to know in advance whether an advertisement will work well or not. What if you could already get a feel for what works and what doesn’t? For example, if all of your competitors are video advertising on Facebook, you should probably incorporate video into your Facebook advertising strategy as well .

Conversely, if your competition never sells anything in their ads, but all offer a free offering like a webinar or guide, maybe this is a sign that you should avoid direct selling on Facebook. Do you have a better understanding of the importance of watching competitive advertisements? If it wasn’t, SEMrush wouldn’t be one of the most widely used digital marketing tools on the market…! In summary, observing your competitors’ advertising strategies does not mean that you will copy them, but rather adapt them, try them or even surpass them, while understanding what you can do differently to add value to your business. target audience. By identifying their most powerful ads, you’ll save time and money that could have been wasted on lower performing ads. And know that it is also possible to know the best ads from any Facebook Page.

Facebook advertising strategy for free

I will show you how to do this later in this article Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL How do you find your competitor’s Facebook ads with Ad Library? Before I tell you about the 10 ways to spot your competition’s advertising strategy with Facebook’s Ad Library, I want to make sure you know how to serve yourself. To find out about the advertisements displayed by a Facebook Page, simply go to this . You can also type “Facebook ad library” on Google and click on the first link. You should see a page appear that looks like this.

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