Since his arrival, he has helped YouLoveWords achieve a 7-figure income and make YouLoveWords the leader in Content Marketing in France. Also find Alexis on LinkedIn . Alexis Chevallier Marketing Director. YouLoveWords 17) Ludo Salenne “Inbound Marketing is less expensive than other strategies. Winning a customer with Inbound costs 61% less than with other Marketing actions. ” Thanks for the question Danilo! As far as I am concerned and my clients, the answer is very simple! This is the Inbound Marketing strategy. Inbound Marketing is a strategy that involves attracting customers rather than chasing them. This is for the seductive definition that all “so-called experts” of inbound use. I am a little blunt, but this definition is misleading. It lets the company think that it suffices to put in place 2 or 3 actions to attract customers, as if by magic. In fact, it is not at all that.
Inbound Marketing requires just as much effort as a traditional Marketing and sales strategy, but it has 3 significant advantages: First, Inbound Marketing allows you to build an online presence that will continue to pay off in the long run, even if you decide to Israel Email List quit after 1 or 2 years. SEO will continue to do its work. The other advantage is that inbound marketing perfectly meets the expectations of the modern buyer. He is connected and autonomous in his thinking. He wants to lead it alone and at his own pace. With Inbound, by offering high added value content that answers the questions he asks himself throughout his thinking, you allow him to do so, and he loves it! Finally, Inbound Marketing is less expensive than other strategies.
Than with other Marketing actions
Winning a customer with Inbound costs 61% less than with other Marketing actions . But now, to benefit from all this, there are efforts to be made. We must accept to thoroughly review these Marketing and commercial processes, to question ourselves and to invest in actions which will only start to bear fruit after a minimum of 12 months. To help your readers take action, I’ve published an Inbound Marketing workbook . It includes 17 exercises to effectively move on to practice. Ludo created the 1st blog in 2000 from a Dreamcast! Since then, he has cut his teeth and has now been supporting his clients since 2013 in the implementation of their Inbound Marketing and Marketing automation strategies. He also publishes tips every week on his LudoSLN net blog and via his On The Ground Podcast .
Also find Ludo on LinkedIn ! Ludo Salenne CEO SLNWeb 18) Sarah Levin Weinberg “Influencer marketing that ‘works’ today is above all that based on authenticity and transparency, dear to communities and guaranteed in particular by long-term collaborations between influencers and brands that share the same values. . ” Marketing influence has proven itself, which explains the considerable increase in recent years in budgets dedicated to this marketing strategy. We now know that a well-thought-out influencer collaboration makes it possible to efficiently achieve a large number of objectives: not only visibility, but also engagement and ultimately, tangible conversions (web traffic and sales) . For many of our clients, their influencer marketing campaigns outperform other marketing channels and represent the fastest and most profitable method of customer acquisition – in certain industries like beauty, there are indeed some pretty dramatic ROIs.
Their Inbound Marketing
Influencer marketing that “works” today is above all that based on authenticity and transparency, dear to communities and guaranteed in particular by long-term collaborations between influencers and brands that share the same values. Here is an example: On the occasion of Oral Health Day and as part of its partnership with Colgate to introduce its new eco-responsible range Smile For Good, the Dutch influencer ninapierson explains how to have the right brushing gestures teeth while being environmentally friendly. View this post on Instagram Voila, een nieuwe tutorial over mond hygiëne. Want hoewel we germaal eleven tanden poetsen kun je nog veel meer doen om je tanden en mond gezond te houden. In dat is belangrijk want een gezonde mond draagt ook bij aan je algehele gezondheid (in weerbaarheid).