We didn’t know how to get started. So we called on King Kong . That’s not all. The purpose of the video is to show the result obtained the change of situation in this case by this client . In the video, the founder explains that he increased the income of his business by 200% using the services of King Kong. As this is what the future client of a digital agency wants to hear, the result is highlighted with quotes several times in the advertisement The hook The title The video The fact that it is a client recounting their own experience with the agency generates social proof . Social proof influences a consumer’s behavior by instilling a positive perception towards the brand or its product service.
This is why these videos are so effective on social media. To learn more about persuasion, read my summary of the book Influence and Manipulation by Robert Cialdini . Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL 2 Write Facebook ads like Promo Promo is a St. Pierre and Miquelon Email List software for creating advertising videos with a professional rendering. Promo is starting to make itself known on the digital scene, in particular thanks to their massive investments on Facebook and YouTube, and smart partnerships. Precisely, their advertisements are rather well done and well written!
You Receive Strategic Recommendations
Personalized ads Promo seems to have identified that real estate agencies have an interest in using its video creation software. The ad copy was written specifically for real estate agents. We notice that the hook of the advertisement begins with No more cold calls and door-to-door calls . One way to attract the attention of real estate agents who will immediately recognize themselves. They know the negative sides of their profession cold calls and door-to-door calls. Promo tells them that it’s over and that they will be able to develop their real estate agency with the video. In this advertisement, it is also very clear that Promo wants to help real estate agencies since they offer a video marketing guide for real estate. In summary, what makes this advertising effective is that it is personalized for a specific target and it meets an obvious need for real estate agencies.
Using Emotions Marketers and sellers know full well that we buy on the basis of our emotions and then justify our purchases with logic. Promo carries emotional ads that sometimes make you smile, surprise you or give you hope! On the surface, this ad presents video creation software that is quick and easy to use. In fact, Promo doesn’t just sell us simplicity, they sell us a better situation than we have been in investing big bucks in making videos, spending hours making the video, pulling our hair out , etc. What is the emotion implied when you are offered a better future? You guessed it, this is hope. An emotion like hope awakens our attention. It promises us new possibilities. The expectation of a better future.
What Can You Learn From It?
This is why marketers’ promises work so well! Tip 3 Proudly show off the brand’s personality After only being exposed to Promo’s ads a few times, I was struck by their personality which is instantly noticeable in their ads. When I read and watch their ads, I guess the brand has strong personality traits like Humor Daring Creativity Watch this ad and read the first 2 lines. Every second you spend not posting your video ads is money you are wasting. A trivial punchline in itself, but it’s the video that goes with it that makes this ad fun. The video I’m talking about lasts a few seconds, but you can see Benjamin Franklin whose face is on the $ 100 bills wink at you. It made me smile.