Source Wordstream 2 tell a story Storytelling is used extensively in persuasive writing. Much more than we think. Stories are so powerful in arousing emotions in human beings. This is exactly what you need to do in your copywriting tell stories. When you think about it, the stories simply evoke a transformation. A transformation in the hero of the story. In our case, this is the person who reads or listens to your words. Transformation happens when the character your reader realizes that they have the opportunity to get a better life or become a better person by choosing you. Rest assured, you don’t have to be literate or have JK Rowling’s knack for writing great stories. In fact, you don’t need to tell a traditional story like the one you are used to reading or hearing at all.

You can build your story using photos and strong words, in just a few lines. Take TOMS . For every pair of shoes purchased, TOMS donates a new pair of shoes to a child in need. In fact, their own value proposition tells a Reunion Email Lists story. They might not be the most beautiful or the coolest shoes, but they are the ones that tell the best story. I think the message or the story behind it is that when you buy a pair of TOMS shoes you become a generous person at the same time. There are a number of ways you can really use stories in your copywriting, using testimonials like Uber does. It’s so easy. As you can imagine, nothing is randomized on this page. After all, thousands of people visit it every day.

Reunion Email Lists
Reunion Email Lists

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I can now spend more time with my daughter and my husband the mother who spends too much time at work should be included in this speech. I have always wanted and dreamed of becoming independent, of being an entrepreneur A young ambitious and thirsty for freedom should be reflected in these words. Reading these words, I almost want to become a driver for Uber! Used well, words have a real power of persuasion. In this article, I’m talking about using words to persuade, but keep in mind that visual content images and videos is very powerful in communicating emotions or telling a story in our case. This is the case on the home page of new Spectacles , the glasses of the Snapchat social network.

First you read the title and subtitle to get an idea of the usefulness and benefit of the Shows, i.e. sunglasses that snappy and allow you to capture and share precious moments with your point of view . Then you watch the video that lets you imagine yourself using the Spectacles. 3 Respond to objections I learned this lesson by following Neil Patel’s advice . Here is what he says You don’t have to be the best copywriter to be a good copywriter . A good copywriter is one who knows how to respond to the objections of his clients . If your web page, advertisement or sales email is able to answer all the objections your potential customers may have, your conversions will explode! What do I mean by answer objections? Explained simply, objections are the doubts you have before you take out your credit card.

The glasses of the Snapchat social network

Your job as a copywriter is to be able to answer or contradict these objections. The first thing to do is, as you can imagine, to know his objections. Mattress brand Emma knows full well that it is not easy to order a mattress online, without having tried it. So Emma’s copywriters tell me that I will be able to try their products for 100 nights There is a 10 year warranty Delivery and returns are free The advertising I showed you at the start of this article also relies on these elements of reassurance. The goal of this approach? Eliminate or reduce the risk as much as possible in order to facilitate the purchase. And, I can tell you that it works.

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