I had to live with this unpleasant thought every time I launched one of my trainings. If you’re interested, give me a few minutes to tell you how I overcame these psychological blocks. The launch of Facebook Ads Academy 1.0 To start a training course, you need two things An audience An offer limited in time or quantity When I launched Facebook Ads Academy 1.0 in September 2018, I had this fear that no one would want it or that my followers would see me as a dream seller through association bias. I timidly announced the opening of the training to members of my Newsletter by offering them to join the waiting list to be notified when the training is officially open. The start of my email looked like this I will summarize the story for you very quickly. I achieved my sales goals by welcoming my first 25 members .
I know you are probably saying to yourself It makes sense, this is a scam! You have to be stupid not to realize it . Maybe, but that doesn’t hold true if you go online and do your research on these people. Unfortunately, our brains quickly make biased judgments about the Malta Phone Number List outside world. One of these biases is association bias. For our brain, association bias on online training could translate like this If the trainers that I see on Facebook and YouTube are scammers, then inevitably the other trainers who apply their sales strategies are scammers too . As you would imagine, this is a problem for honest trainers who also want to sell their training using emailing, webinars, and advertising. Even if you do it right, there will always be some who will judge you or associate you with these scammers.
The Only Person You Have To Sell Is Yourself
This is the first problem with selling online. You are not personally selling your program to the person. She is the one who makes the decision to buy it by reading your sales page and emails. The second problem with selling online is this there are a lot of scams out there on the internet and thousands of trainers who appear to be scammers. You’ve probably seen ads like this on Facebook or YouTube . These advertisements play on your curiosity and your emotions. Tai Lopez is an expert on the subject. Is he a crook? It is not for me to judge. Sam Ovens, too, does these kinds of ads that look deceptive. The problem is not whether all of these salespeople are really scammers or not. The real problem is how we perceive it.
There are tons of them on the Internet! I really like Stan Leloup’s YouTube channel . It’s a channel that talks about the psychology of sales, marketing, persuasion and negotiation, all through the analysis of blockbusters films series or marketing campaigns. In a different style, I liked Grant Cardone’s books and his Facebook shows in small doses. The thorny case of online training I come to the case of online training. This is a thorny case because when you sell training online, you will have a lot less interactions with your potential clients. Remember, a good salesperson empathizes and delivers THE right solution for their ideal customer. Sure, some will ask you questions by email or private message, but they are a minority.
How Do You Think To Be A Good Salesperson?
The problem with posting the prices for your services is that you are pushing away all the people who are not yet ready for your services or are not yet sufficiently aware of their interest. In any given market, only 1-3% of people are ready to buy now. It would be a mistake to address only these people and ignore the others. Unfortunately, by posting your prices, you risk scaring off the 97% of your site visitors who are not yet ready for your services. I had these kinds of misconceptions about selling when I started selling my services and then doing online training. This is normal, but you have to change it if you want to grow your business. I advise you to read books on sales, listen to seminars or videos on the subject.