By clicking on the image or the call-to-action button in the advertisement, you are taken to a Messenger conversation where the company has all the luxury of pre – configuring a greeting or even a smart conversation with a chatbot. Concretely, it looks like this: This example is perhaps one of the most interesting uses for click to messenger ads. With one click, you can send an exclusive promo code to the user who clicked on your ad. A real boon for local merchants who want to attract traffic to the store. The real appeal of click-to-Messenger ads, in my opinion, is the conversational aspect. It’s the ability to chat with a prospect interested in what you are offering and answer each of these questions (which are actually objections to the purchase). I was telling you that the company that uses them can preconfigure a greeting or connect a bot.

Bots are great and innovative, but it’s true that not everyone likes them yet. On the other hand, users are very fond of communicating with brands on social messaging apps like Messenger. Remember, the figures from the Facebook study conducted on a Thailand WhatsApp Number List sample of 12,500 people showed that: 56% of respondents would rather send a message to a company than call them for customer service 61% of respondents prefer to receive personalized messages from companies This is why starting with a simple welcome message appears to be the best solution to promote human interactions. Additionally, you can choose to ask a contextual question about your ad. For example, if you are advertising to promote an online training program, you might create an advertisement whose sole purpose is to answer the most frequently asked questions about your program.

Here is an example of a click-to-Messenger ad that I launched for one of my clients: a network of professional agents looking to recruit new agents: … People who click on the “Send a Message” button will be redirected to a conversation window in the Messenger application to chat with Better Properties customer service. Facebook allows you to start a simple Messenger conversation with suggested questions or collect information from interested people and then continue the conversation on Messenger. Let me show you the 2 options. For the first option, Facebook gives you quite complete possibilities allowing you to start the conversation with a welcome message and to propose customer actions: Questions answers Quick responses Call to action button that redirects to a web page For the second option (lead generation), you must configure yourself a scenario of questions to ask to qualify your prospects.

Depending on the answers to your questions, you can “disqualify” the person and stop the process of collecting the information or asking other questions. For example, you can ask a potential prospect for the URL of their website. If the latter has a website, you then ask a multiple choice question about their budget and, depending on the answer, you can send a disqualification message, a new question, or just a completion message to let the person know that you have all the information you need to contact her again. Whichever message template you choose, your business will be able to start a one-on-one conversation with your ideal customer through a simple advertisement.

While you might not necessarily want to start a conversation with the people who click on your click to messenger ad, you can also provide a free resource to the person such as a promo code or a free guide. If you also want to set up click ads to Messenger, go read my article on Messenger Ads where I show you exactly how to do it! 4) Integrate a Messenger chat on your website Having a Live Chat on your website is a great tool for chatting directly with your visitors and customers. Many studies show that sites that use live chat have higher conversion rates and a higher percentage of their visitors who come back after their first visit, as eMarketer explains . The problem is, Live Chat solutions are expensive.

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