Ideally, you should have already gathered all of these resources in a Business Manager account. I would also like to point out that you must have full access to all of these resources. If this is your own business, this shouldn’t be a problem. If you are a consultant or an agency, I will show you how to get access to your client’s Facebook page and Facebook pixel. Let’s start by seeing together how to configure your group of event sources in a few clicks. Log in to your Business Manager account and go to corporate settings. Next, find the “Event Source Groups” tab. Click on the “Add” button. This is where you will bring together in a single entity the data collected by your app, Facebook pixel and Facebook page. If you have access to these resources, just select them.
You notice that I selected 2 Facebook Pages because my business is represented by 2 Pages (mine and DHS Digital’s ). You just have to click on the button “Create a Group” and you now have a Andorra Email List group of event sources. It’s that simple… if you already have access to all these resources and set up your Business Manager account. If you have not yet configured your Business Manager account and associated the resources I mentioned, I invite you to read this article on my blog to configure your Business Manager account step-by-step . If you already have a Business Manager account, but you don’t have access to all of your clients’ resources, read the rest of this article.
Your Business Manager account
Go to your Business Manager settings again and find the “Pages” tab. Click on the blue “Add” button and choose the “Request access to a Page” option. Make a request for access as an advertiser (“Create advertisements”) and your client will just have to accept it. When it comes to pixel access, your client must give you access himself. To do this, ask them to go to the “Pixels” tab of their Business Manager and click on “Assign partners”. Request administrator access. As you can see, you also need to enter the Business Partner ID. It is actually the ID of YOUR Business Manager that you will have to communicate to your client. You can find it on any URL when you are connected to your Business Manager.
After receiving the access to the Facebook Page and the Facebook pixel, you can now create an event source group (as we have seen). Once you have created it, you can click on the “Open in Analytics” button. We will be able to observe the various indicators and data that Facebook provides us in the dashboard to have an overview of your business over the last 28 days. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Facebook Analytics (Part 2) – Understanding Your Dashboard This part will be rather short because I will quickly present the different indicators that Facebook provides you in the “summary” tab.
Your Facebook advertising campaigns
It’s like a dashboard that contains the most important data for your business. You notice that the data is available for the last 28 days, but of course you can change the period. You will also see the Facebook Page and the Facebook Pixel appear. Nothing prevents you from observing the data from these 2 sources separately! In our case, the event source group mixes both users who have had an interaction on your Facebook Page and those who have been on your website (identified by the Facebook pixel). When you scroll down, Facebook will present you with different indicators categorized into 4 groups: Growth indicators Interaction indicators Monetization indicators People-related indicators You will also see that for each graph presented, you can click on a link “see the full report” to have more information on the data provided.