As we have seen, it can be estimated that barely 2% of your website visitors will experience its behavior. One of the most effective strategies for recovering some “lost” traffic is to retarget people who have viewed product pages. Seeing one or more product pages is a sign of strong interest on the part of a visitor. On Facebook, you can of course retarget all those people who have seen a product page. You just have to configure a conversion event called “content view” from your Facebook pixel and then create an audience that includes all the people who have made this event (one or more times). The real question is, what advertising should you show to re-attract those people who have seen product pages on your website, but haven’t bought? You could use a promo code, but it’s hard to justify.
Quentin, who works in my agency , likes to collect particularly convincing customer testimonials and use them in the hooks of retargeting ads, as in this example. We call them “reminder” ads . They consist in recovering the attention of a Portugal Email List prospect (with a testimonial for example) and reminding him that he can always come back to the e-commerce site to do his shopping . To learn more about advertising strategies dedicated to e-commerce, I invite you to read this article on my blog . 3) Retargeting based on a list of customers (prospects) Here, we go to the next step since we are targeting people who are a little further down the conversion funnel. These are prospects or leads who have expressed an interest in your business or one of your offers.
Why not let your customers do the talking for you?
Facebook allows you to upload a file of this type, in Excel format (.csv), which can contain email addresses or phone numbers. Let’s create one. Then I’ll give you use cases. In the first step of creating your personalized audience, choose the “customer list” option. Facebook then gives you directions to prepare your customer list. You can download a customer list template or even import your list from Mailchimp (Facebook partner). This file must at least contain email addresses so that Facebook can match your data with that of its users. Just click on the blue “Next” button. Facebook then asks you if your customer list includes a column containing the customer value (total amount of orders). I advise you to integrate this data for the customer lists.
Since I am importing a list of prospects, I answered “no” and then clicked on the blue “Next” button. At this stage, all I need to do is import my prospect list and give my audience a name. I click on the blue “Next” button to finish creating my audience. Choose the email addresses column for the data mapping and click on the “Import and create” button to create your retargeting audience based on a list of customers. Facebook and its tool will match your data (email addresses or phone numbers) and its users. Expect to find 40 to 60% of the people in your customer file on Facebook . This estimate can, of course, vary if you are doing B2B. Once the audience is created, all you have to do is show ads to these people.
Your website but haven’t bought?
But which ones since they are already registered? Hootsuite , for example, makes interesting offers for its users (prospects) registered for the free version of the tool. A stranger would find this offer irrelevant … But someone who has already tried the free version of Hootsuite (and therefore left their email address) is likely to be strongly interested in this offer. Additionally, you notice that Hootsuite uses a known principle of persuasion , urgency, by artificially limiting the duration of the offer (limited offer: 60 free trial days). Pro TIP : you can also create a similar audience from this prospect file in order to reach people who are similar to your prospects. 4) Retargeting of visitors to a sales page As I told you at the beginning of the article, most of the time, your website visitors will not convert the first time.