If you want to learn more about the different ways to tell a story on Facebook, Instagram, and LinkedIn, read this blog post on social media copywriting . And if you want to intelligently promote your content on social media, read this . These 2 articles show you the crucial differences between the major social platforms, and how to adapt your tone and writing of your posts accordingly. 6 you don’t understand how social media algorithms work At the beginning of this article, I explained to you that the networks business model was based on the attention of users and the time they spend on the social platform. YouTube, Facebook, Instagram, and even LinkedIn all generate revenue through advertising.

Facebook’s algorithm favors publications that elicit long and thoughtful comments, several comments or even shares via Messenger. The LinkedIn algorithm is also very fond of highly commented posts. It is often these posts that go Denmark WhatsApp Number List viral. Bottom Line Think about what questions you might ask in your posts? What story could you tell in a video to elicit a reaction from viewers? Social media algorithms want you to post native content hint avoid links! Native content is content that blends fully into the culture and context of the platform on which it is published. A good example is video sharing on Facebook.

They Are Therefore Given Less Credit

They are there to be inspired, to travel and to discover the backstage of your activity. Storytelling is done through visuals, Stories or a short video. On Facebook and LinkedIn, it’s very different. Users are in a different state of mind on these platforms. They expect more to be educated than on Instagram, so more sophisticated content like a video or micro-article will work better. In any case, that’s what I noticed. That’s not all … The format of your post will also change from one social network to another. Last week, I shared my 5 big lessons on Facebook after my first public speaking via a post like this It worked well, but the post was a bit long. I could have even given more details, but I don’t think my Facebook fans would have bothered to read them all.

On the other hand, on LinkedIn, it is very easy to publish a native article hosted within LinkedIn . That’s what I did ! I picked up my post and structured it as an article with an introduction, body text, and conclusion. I also added subtitles, a few more details and examples… In a few minutes, I wrote an article perfectly suited for my audience on LinkedIn. I then promoted it everywhere and the article has already been viewed 500 times in just 3 days! Not bad! On social networks, you will constantly be asked to do storytelling, but the way of telling a story will be different from one social network to another.

The Algorithms Of Social Networks

Companies pay to serve their ads on the social network. This is how it works and the more users that spend time on it, the more opportunity advertisers have to deliver their ads to their target audience. For this reason, the algorithms of social networks are always more sophisticated and intelligent to make their users addicted. Does this sound familiar to you? Each algorithm is different, but they also have a few things in common. Social media algorithms favor posts that create conversations We all love to talk. On social networks, this is also the case. The more we chat with other users, the more time we want to spend . and come back. It’s human nature. We are social creatures! As you might expect, algorithms are very fond of showing posts that generate threads for other people to join the conversation.

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