This will save you from having to constantly search for new collaborations.Facebook ads are all the rage. Everybody talks about it. They are not yet very expensive and are affordable for most companies (you can get started from € 1 per day). It is also not very complicated to set them up. In fact, all you need to do is have a Facebook Page, open an advertising account, and create a first campaign in Facebook Ads Manager . The creation of a Facebook advertising campaign is also quite fast. You first choose an advertising goal that matches your marketing goal. If your goal is to send traffic to your website, you will choose the “Traffic” goal. If your goal is to sell your products or generate leads, you will choose the “Conversions” goal. Then comes the stage of targeting , the choice of placements and the campaign budget.
For regulars, this is where you configure your “set of ads”. Lately you’ve been setting up your ad taking care to follow the advice in this article and you should get an ad like this: Pretty simple, right? This is where I wanted to Dominican Republic Email List come from. You know that in practice, it is not nearly as “simple” even if you have followed to the letter all the possible and imaginable advice to write an engaging advertisement and target an audience . Since I started advertising Facebook, I have realized that the success of a Facebook advertising campaign is not just about the technical settings of the campaign and all the other optimizations you found on the topic. Of course, they are important, but not as much as you might think.
Create a first campaign in Facebook Ads Manager
I suggest you come back to the basics. To (really) sell with Facebook advertising or at least grab the attention of your audience, you need to know and apply these 3 secrets that I’m going to reveal to you in this article. I discovered and understood them through practicing and testing advertisements. Do you want to know them? Read on. I’ll tell you about it without language in this new article. Secret # 1: We take action under the influence of emotion Over the past few weeks, I have become very interested in emotional marketing and the art of storytelling. I already knew that we buy on the basis of our emotions and that we then justify our purchases by logic. The truth is, the majority of our purchases are actually based on how we feel right now, or what we want to feel in the near future, according to neuroscientists .
For example, I will buy a car for the pleasure it will give me to touch the leather of the steering wheel and accelerate sharply. On the Internet, emotions push us to click to read an article, press the “play” button to watch yet another video that we do not need to see, share a publication or comment on it. I am not making all this up for you. Studies really show that we rely more on our emotions, rather than information, to make our decisions. Another study, that of the IPA (the UK-based Institute of Practitioners in Advertising) showed, by analyzing 1,400 successful advertising campaigns , that those that used purely emotional content performed twice as better (31% vs. 16 %) than those that used rational or logic-based content.
Facebook advertising or at least grab
Of course, we also rely on rational factors to make decisions , but that will depend on person to person and the circumstances. In some cases, we will use our logic for a purchase, when our car has broken and we have to buy a new one for example. But, let’s not go into details in this article. I just wanted to tell you that your Facebook ads have to elicit emotions to trigger the action you desire. In addition, emotions help you create a “connection” with your audience. Now let’s analyze some examples so that you can better understand. How to use your emotions in your Facebook ads I suggest you start with a very good advertisement from the Airbnb company. As you know, Airbnb makes money by connecting hosts and people in need of housing.