Then, I like to make the transition between the catchphrase and the body of my email by telling an anecdote. Sometimes I write 2-line anecdotes, sometimes longer anecdotes. The goal is always the same to create a connection, to educate, to communicate my ideas with a story. Often times, I share concrete lessons or results as a result of my story. The last part of my email is devoted to the call to action . At that point, I sell the click. I add one or 2 links to the content and I do some teasing . This formula can also be applied to sell a product or make a special advertisement. For example, if I were to announce the release of a product, I wouldn’t send an email like this It’s too direct. There is no story behind this product and no underlying emotion.
I just feel like the marketer throws their product at me, and then leaves. Instead, I’ll send an email structured like this This example is much better. Granted, I am selling by email, but I explain why I am doing what I am doing . I tell the story behind my product. I also tell the Montenegro Email List problems I was facing or those of my customers and I position my product as THE solution to these problems. This email is much more convincing. It will get more clicks and more importantly sales. In his guide to copywriting , Brian Dean gives a formula quite similar to the one I shared with you for writing a Newsletter. I let you discover it also in this beautiful infographic.
The last part of my email is devoted to the call to action
Brian Dean also recommends concluding your email with a PS to reiterate your call to action or teaser your next email. 6 Sometimes you have to clean your list and it’s better that way I have a confession to make to you. If you have subscribed to my newsletter and stop opening my emails, I will unsubscribe from my email list myself. I don’t want you on my email list if you’re not interested in what I have to offer. In addition, I risk having big problems . Email service providers Gmail, Hotmail, etc. detect whether emails from a sender are open or not. If few people open the emails from the sender, in proportion to the number of emails sent, Gmail will send the next emails to the Spam folder of your mailbox since it will assume that you are not interested.
Besides, he notices that other people aren’t either. Gmail wants to protect YOU. Let me explain it to you another way so that you can fully understand. If as the sender you send 100 emails and only 2 out of 100 people open your emails, email service providers like Gmail will quickly categorize you as a spammer. As a result, your deliverability rate will drop . A greater proportion of your emails will not reach the main inbox of your subscribers. They will end up more in the Spam or Promotion folder. To avoid this, you need to clean your email list so that it is healthy. The goal is NOT to have thousands of subscribers who don’t read your emails, but rather to have a quality list whose members interact with your emails.
You have subscribed to my newsletter
Most autoresponders like Active Campaign or MailChimp do not offer a cleaning service for your email list. After all, it’s not in their best interest that you have fewer contacts with them, or you’ll pay a lower flat fee. You must therefore manually sort in your mailbox. On Active Campaign, I sort through the segments. Concretely, I create a segment that includes all the people who have not opened my emails for a while AND registered more than a month ago. I am also careful to exclude my clients so as not to remove them from my autoresponder or unsubscribe them from my master list by accident! After clicking on the view contacts button, I can very easily unsubscribe from my main email list all those who no longer open my emails.