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What lessons can we learn from this case? Keyword cannibalization is pretty bad for the organic performance of a website. But it’s important to remember that you’ll only have a…
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A case study of a US real estate website The client that made Keyword achieve these results was a large real estate website in the US. The types of queries…
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Research from SocialInsider and Cloud Campaign examined over 141,000 LinkedIn posts from 1,126 pages to analyze what types of content deliver the most engagement, click-through rate, and other benefits on…
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Since LinkedIn is one of the best social channels for organic strategies and is seeing record levels of engagement , all brands and influencers should have this channel on their…
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And to deliver emotionally resonant content to your audience, it’s important to produce content that creates a real bond with your audience. According to the public that responded to the…
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After all, what defines good content? Is what is good for you also good for other people? When we talk about good content, we mean content that provides a good…
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What are we doing at Rock Content to avoid falling into Color Washing? Diversity, Equity and Inclusion (DEI) have always been part of Rock Content’s values since 2013, when we…
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Diversity done right Fortunately, we can still see some great examples of how to be truly diverse. Adobe has launched an initiative that spans its own company culture, hiring diverse…
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With no one wanting to be left behind, decision-makers at large companies are looking. The for ways to meet the rising expectations of the general public. Sometimes they make a…
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Every time June (Pride Month) arrives, many brands change their logo to a “rainbow” version as if it were a competition. But is this practice really effective for your image?…
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Since the core updates are to improve search functionality and keep up with the ever-evolving web environment, it’s essential to know what’s changed. Google’s extensive algorithm change affects the ranking…
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For example, in a survey conducted by Adobe , 38% of respondents said they were more likely to purchase products and services from brands that displayed diversity in their ads.…
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Every time June (Pride Month) arrives, many brands change their logo to a “rainbow” version as if it were a competition. But is this practice really effective for your image?…
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Diversity done right Fortunately, we can still see some great examples of how to be truly diverse. Adobe has launched an initiative that spans its own company culture, hiring diverse…
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What are we doing at Rock Content to avoid falling into Color Washing? Diversity, Equity and Inclusion (DEI) have always been part of Rock Content’s values since 2013, when we…
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The main reason websites are experiencing a decline in their rankings is because Google is re-evaluating your website pages. Google noted that some websites could see their overall rankings drop or rise .…
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It is safe to say that Google is an integrated part of our daily lives. They have cemented their place in the world, especially considering that. The they have an…
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As we can see, we saw a lot of growth in traffic to our English (US) blog, but in terms of percentage share by device, mobile remained largely untouched. We…
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Similarly, Semrush shows us that the battle for mobile traffic is not lost. For most countries, organic search traffic ranks second or third in importance. Therefore, it is essential to…
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Mobile traffic vs pandemic Something that we must take into account is that the drop in mobile traffic is NOT synonymous with the fact that we have stopped using the…
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In the last decade, the smartphone has become one of the main gateways to information for millions of people around the world. Its adoption has been so great that projections…
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For years, we at Rock Content have invested wisely in our organic traffic. So it’s not free that we have the ability to impact 7 million people every month, with…