Every platform and every audience is different. Test, test and test again to find the best days and times to post on social media! And if you run out of ideas for posting on social networks, find in this article 11 post ideas to liven up your Facebook Page . Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending 2 you focus on the number of fans Are you racing the fans? If so, you are wasting your time and maybe even your money!

As you can see, this advertisement has only one goal to make the user like the Page. But, is it really a good idea? Apparently yes, because you have one more fan on your Page and therefore more likely that your next posts will be seen! In reality, it does not work as we hope. If you do fan acquisition this way, you will see your fan base increase, that’s for sure. On the Bulgaria Whatsapp Number List other hand, the reach of your publications as a percentage of the number of fans will decrease. You want to avoid this absolutely! Lower reach also means fewer people will potentially react to your posts. But don’t take my word for it .

Facebook Advertising Campaigns Perfectly Optimized ?

They slowly reduced the frequency of their publications to publish only once a day. Watch how the reach of their Facebook Page posts has grown significantly . … Just like the number of reactions, comments and shares! For most of you, it doesn’t make sense to post 2 or 3 times a day on Facebook, Instagram, or even LinkedIn. You are not a multinational, so you should rather focus on the quality of the content you publish and not the quantity. Note We’ll see how to post great content later in this article. As a general rule, I advise you to publish once a day during the week and to vary the publications. On Monday, you could share a news from your business or your market.

In 2019, it absolutely doesn’t matter how many fans you have on Facebook or how many connections you have on LinkedIn. What is important is the engagement rate. It is much more interesting to have 1000 very engaged fans than 10,000 uninvolved fans. Indeed, if your fans are not very engaged, the algorithms of social networks will quickly notice that no one is interested in your publications and they will disseminate them less in the news feed of your fans. The worst part is, the more unengaged fans you have, the harder it becomes to reach them! It’s paradoxical because Facebook pushes companies to promote their Page. If you press this button, Facebook will offer to create an ad like this.

The Frequency Of Their Publications

The day of the week you go live and Thursday would be the day you post an educational video or tutorial. And the weekend ? Some companies post on weekends, some don’t. Personally, I have found that the reach and engagement of my social media posts is less important on Saturdays and Sundays, but things might be different for you! If you want proof, this social media study conducted by Social Sprout very serious source confirms that Facebook engagement is rather low on Saturdays and Sundays . On the other hand, this same study shows that engagement on Instagram is not that low on Instagram on Saturdays and Sundays! So it’s worth posting on weekends on Instagram, as there is less competition.

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