The decision I know the companies which have the solution to my problem and I must make up my mind Logically, there will be fewer and fewer people in the later stages of the customer journey, as this illustration from McKinsey & Company shows . At each phase, your business must have content or an offer that guides the consumer to the next step. Service companies, like mine, have well-crafted customer journeys with different offers depending on the person’s level of knowledge of the service offered. Blog posts come in the knowledge and familiarity phases while guides and white papers give you more details on the solutions I offer. When you know enough about the subject and myself, you will take the trouble to contact me to find out more about my services. Of course, your customer journey is certainly different from mine and more or less long.

Depending on the price of your product service and its degree of complexity, your customer journey can last 1 day or even several weeks. Typically, the customer journey of a clothing store will be much shorter than the customer journey of a $ 2,000 CRM. For an e-commerce store, you could retarget new visitors to your website by showing them your different collections. The goal is to Armenia Cell Phone Numbers List familiarize them with your brand. A service company might present complementary blog posts or research reports to people who have recently visited their site. Then that same business could retarget people who downloaded a resource and introduce themselves with the goal of building the relationship step-by-step. Remember that the role of a good advertising retargeting strategy is to guide the consumer step by step before buying.


How to do Phone Number?

I’ll talk about it right away. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending. Segment your retargeting audiences according to page views As I was explaining to you, right now you can’t afford to retarget all your website visitors without any segmentation. First of all, it is inefficient and in addition, you do not respect the logic of the customer journey. And that’s not all. Depending on the page visited on your site, a visitor’s intention will be different. If I visit the home page of your online store, my purchase intention is much lower than if I had seen multiple product pages.

Moreover, not all visitors have the same needs and desires depending on whether they are looking at a pair of shoes or a t-shirt. On Facebook and Instagram, you can very easily segment your retargeting audiences based on pages visited or based on a keyword in the page URL. For example, if all the product pages contain the name of the product in question, such as shoe, you could define an audience of people who have visited one or more pages containing the keyword shoe in the last 30 days. On Facebook and Instagram, you can create such an audience. Facebook calls them Custom Audiences . Facebook, Instagram and Google allow you to do this type of segmentation quite easily and for free as long as you have their tracking codes installed.

Deeper into creating custom audiences

Find more retargeting audience ideas, check out this blog post about Facebook retargeting . 3 keep an eye on the repetition of your ads When you do digital advertising and even more with retargeting, you are faced with an inevitable problem the repetition of ads. In other words, the people you are targeting are seeing your ads too often. Once, twice, three times and so on . Do you think this is a good or a bad thing? Repetition is something we want to avoid, but not always . In some cases, repeat advertising may be desired, such as when doing a branding campaign where the basic objective is advertising memorization. In this case, it is not necessarily a problem that the advertisement is seen several times.

Leave a Reply

Your email address will not be published.