Some will visit the site only to read the blog posts while others will visit the product pages. People who read blog articles are in a phase of awareness ( awareness ), while people who visit the products pages are closer to converting that awareness. As you can see, these people will be sensitive to very different marketing messages. A reader of your blog will be more sensitive to a free offer: downloading an ebook in exchange for the email address (for example). While the person who visits a product page, but does not buy, will be more sensitive to an advertisement containing a promo code for example. Hence the importance of segmenting your remarketing audiences. In the rest of this article, I will show you how to better segment your audiences to target your website visitors according to their progress in the sales funnel , in just a few minutes.
Use your personalized audience The second step to doing Facebook retargeting is to simply use the Custom Audience you just created in targeting your ad set. To do this, go to all the ads in your retargeting campaign and go to Poland Email List the “Audience” section. Just add your audience here. Download the Facebook Advertising Guide to better understand the structure of a Facebook advertising campaign . There you go, with this information, you should be able to do some Facebook retargeting. Now I just have to give you some strategies that you can implement in just a few minutes. 6 examples of Facebook retargeting campaigns In the second part of this article, you’ll learn how to use some basic, but terribly effective Facebook retargeting strategies.
The person who visits a product page
For each strategy, I will give you one or more illustrative examples of advertisements to give you a little inspiration. 1) Retargeting of your blog readers Blogging is far from over! Businesses continue to blog to promote themselves and generate leads. According to Hubspot , 53% of marketers say blogging is still a top inbound marketing priority. It’s not bad already. And then, if you are not convinced, tell yourself that in any case 90% of visitors to a website leave it without ever coming back… (blog or not blog). Retargeting is like your second chance to “win back” a visitor who’s gone forever. In fact, your blog may be your best asset for increasing your website traffic , but also, and above all, for retargeting people who have not yet subscribed to your newsletter.
A well-known blogger in the USA, Jon Loomer , explains that he uses this type of audience to promote his new content. In other words, as soon as he publishes a blog post, he sends a Facebook ad that targets all the people who have visited his site at least twice in the last 180 days. . To create this type of audience, follow the same steps I showed you a little later. Click on “create a personalized audience” and then go to the “Website” section. We go directly into the concrete as you see here: This audience includes people who have visited all pages containing “/ blog” in the URL in the last 180 days, at least twice. Suffice to say that these are qualified people to whom you could: Promote your new blog posts or your most popular posts.
The people who have visited
These people are more likely to click on your ads and you will pay less, like Jon Loomer … Promote a lead magnet I am currently using this strategy to get more subscribers to my Newsletter . Usually, I find people who visited my website in the last 7 days. I also re-target people who saw a page containing the keyword “facebook” in the URL in the last 15 days. 2) Retargeting based on product page views According to BigCommerce , 30% of online shoppers say they could order from a social network like Facebook, Pinterest, Instagram, Twitter, or Snapchat. On an average e-commerce site with products that are affordable in terms of price, it is not impossible for an Internet user to buy on the merchant site during their first visit.