So you make the decision to either eliminate Facebook placement or launch a new set of ads with Facebook placement only in order to control your budget delivery and tailor your ads as much as possible on each placement. By doing this, you limit your distribution potential to one or 2 platforms and you will most often end up seeing a drop (slow or immediate) in your performance. Why ? Because Facebook already gave you the most Instagram users who could convert to your product. If you weren’t getting more, it’s because Facebook already knew there weren’t more Instagram users who could convert at a lower cost than on other placements. If for a long time you’ve separated placements between different ad sets to personalize your ad for each placement, know that you won’t need to do that today.

Facebook provided a solution last year to personalize your ad for each placement. I think the feature is called ” asset customization ” in English 🙂 The tool lets you customize the look of an ad with a Cabo Verde Email List unique video or image for each of the 17 placements currently available in the Facebook family of apps. You can change the image (or its format), of the advertisement! The only problem is that this feature is not yet available for ads that use the carousel or collection format. And that’s a shame because it forced me to separate the “news feed” and “stories” placements in 2 separate campaigns to prevent my ads from looking like this in the Stories … To wrap up this part, use automatic placements when you can personalize your ads for both Facebook, Instagram, Messenger, Audience Network, and Stories.

Cabo Verde Email List
Cabo Verde Email List

The main text and even the link

If after doing an analysis over a sufficiently long period of time, you notice that some placements generate conversions at too high a cost despite being more widely distributed than on other placements, eliminate them and see if this brings better results . (In theory, you shouldn’t come to this because Facebook is supposed to spend your budget on the most profitable investments.) If you still choose manual placements (for reasons specific to your business or your goals), be aware that Facebook advises to select at least 4 placements with, if possible, the Facebook or Instagram news feed. 4) Advanced automatic matching How do you think Facebook can know who bought from your site? Facebook obtains this key information thanks to the Facebook pixel!

The Facebook pixel is a piece of code (JavaScript) that you place on the pages of your website and which sends information back to Facebook about your website visitors, including the pages they have visited and events (eg. : add a product to the cart, complete a payment form and buy) that they perform on your site. The pixel is triggered when a visitor with an active Facebook account visits one of the pages of your website that has the Facebook pixel installed or performs a specific conversion. Facebook uses the unique identifier of each user to send this data from your website to the event manager of your advertising account. This is how Facebook identifies conversions that have taken place as a result of your ads and can attribute them to your ads.

This brings better results

With advanced auto-match, you give the Facebook pixel other identifiers – email address, phone number, last name and first name – that a user fills out in a form on a website. This information will be sent to the Facebook pixel and can thus increase the number of conversion events detected by Facebook. The good news is, you can set up advanced auto-match with one click. All you need to do is go to your event manager settings and enable advanced automatic matching. You can also choose which IDs you want to match. By enabling advanced automatic matching, you help Facebook more easily identify your website visitors and their actions on your website to attribute them to your ads. To understand, I suggest you take an example. Suppose someone has clicked on your Facebook ad and purchases a product on your web.

Leave a Reply

Your email address will not be published.