You will see that you will be able to intelligently reuse this content on social networks flow platforms where the content is ephemeral. In addition, your pillar content will eventually get indexed on search engines and continue to attract new people several months after its release! Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Lesson 2 Take a multichannel approach or nothing In 2019, it is no longer sufficient to be present on ONE platform. You are literally forced to diversify and integrate multiple platforms into your content strategy.

On the Internet, it takes an average of 7 points of contact before a complete stranger decides to convert and become a customer with you. You can’t depend on one platform to get these 7 touchpoints. It is possible of course, but it is risky you have no control over the Guam Email Lists algorithms of Google, Facebook… and the rest. To be successful, you must combine or integrate together in your content strategy several channels or media. This is where social media comes in. All in all, there are almost 3.5 billion people on social media in 2019 and this is likely to increase further. So you can’t anymore neglect social networks to distribute your content. So how do you produce so much content without going crazy? That’s the question I was asking myself last year when I started getting enough customers to be busy all week.

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Even today, I produce my pillar content blog posts on weekends. During the week, I take care of my Facebook Page and my LinkedIn profile . Luckily, I do all of this pretty quickly because I use a terribly efficient method of content creation and which I’ll share with you right now. This is the content pyramid model conceptualized by Gary Vaynerchuk. The idea is simple. The first step is to produce pillar content on a platform YouTube, Apple Podcasts or your own site! This is what we saw in the first point of this article. People who follow you will find it by searching for months years. They will also find out when it is released. You can of course talk about it around you or in your Newsletter if you have an email list.

The second step is to take this pillar content and distribute it in small pieces micro-content on social platforms Facebook, Instagram, IGTV, Medium, etc. For example, a blog post can turn into A one-minute video summary in the form of images and video clips great for getting shares on social media A face-to-face video in which you take up the different points of the blog article A Facebook, Instagram or LinkedIn post that summarizes the conclusion of the article Of Stories Instagram a tip with Story One or more mini-articles on LinkedIn Publishing Just a week ago, I posted this article on LinkedIn Publishing. I mentioned the Facebook auction system. This is something I touched on in my article on the price of Facebook advertising .

The first step is to produce pillar content

I simply copy and paste this part of the article, I quickly wrote an introduction and a conclusion, I found an image to present the article and voila . This is really the strategy that I advise you to produce content on a larger scale, without necessarily reinventing yourself or hiring providers. Lesson 3 Ride the Wave The best content creators know how to surf trends… and above all to spot them before everyone else, even if it means making daring bets. Gary Vaynerchuk explains, for example, that he bet heavily on Twitter and YouTube more than 10 years ago, when the number of users of these platforms was in the tens of millions. And today there are so many social platforms that it’s hard to know where to post.

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