Candy businesses are more of a distraction, it can be communities, games, or social platforms for example. Here the crucial steps are Activation and Retention, it will be necessary to make the product addictive quickly with the use of human psychology. Ex : Facebook with its messages “you may know” to activate you and the invention of the infinite news feed, so that you come back to scroll. Yann Leonardi is a Growth Marketing consultant, he shares his experience on his blog , conducts interviews on the “AARRR Appliqué” podcast , and offers Marketing and Growth case studies on his YouTube channel . Also find Yann on LinkedIn . Yann Leonardi Growth Marketing Specialist 13) Aurélie Moulin “Instagram is also a platform.

That allows you to forge a special bond with your audience: the proximity that Stories and private messages allow in particular make you establish a different relationship with your prospects. ” The strategy that worked the best for me last year was inbound marketing on Instagram. The concept of inbound marketing is to bring in prospects with quality content. Seduced by the quality of the content and convinced by your expertise, prospects naturally convert into customers without you having to canvass them. Instagram is also a Iran Email List platform that allows you to forge a special link with your audience: the proximity that Stories and private messages allow in particular make you establish a different relationship with your prospects. You go beyond the status of foreigner to enter their daily lives when you post regularly and interact with them.

Iran Email List
Iran Email List

The proximity that Stories and private messages

With each exchange you remind them that you exist, by a reaction to their Stories or a simple like on their last post. Giving value as an overview of the extent of your expertise is therefore very effective, but beware, this is a strategy that however has pitfalls that must be avoided. And in particular the fundamental mistake not to make is to attract to yourself that followers of the free and who, whatever you deliver, will never go further with you, quite simply because they are not willing to pay for what they think they can get for free. It is therefore necessary to target your avatar and above all to make sure you perceive the real added value of going further with you. Aurélie Moulin is an Instagram Marketing expert and supports companies in developing their activity on Instagram through training and audit, consulting and coaching missions.

She has just published the Instagram Guide at Eyrolles. Also find Aurélie on Instagram . Aurélie Moulin Instagram Marketing Expert 14) Isabelle Cougnaud “The vast majority of my greatest professional opportunities come from LinkedIN (conferences, training, BFM columnist, interventions in major higher education schools, mistress of ceremonies, interviews…). ” The tool that has brought me the most results in terms of marketing strategy is without hesitation LinkedIN. It’s the most used professional social network in the world, and it’s not for nothing! Its number of active users is currently exploding in French-speaking countries. Since the launch of my activity, I have never had to prospect. All my clients naturally come from social networks: LinkedIN mainly, then Instagram in second position. The vast majority of my greatest professional opportunities come from LinkedIN (conferences, training courses, BFM columnist, speeches in major higher education schools, mistress of ceremonies, interviews, etc.).

They think they can get for free

Thanks to a good content strategy and particularly well-worked positioning, you can ensure that you have a continuous flow of customers through this network. This is great news for all those who do not have the soul of a commercial, oi for whom these techniques simply do not work anymore. This network is fascinating, and there are many professions that can position themselves there and obtain results quickly. I see it with all my clients: regardless of their sector of activity or their profession, if their target is present on LinkedIN, the return on investment is impressive! It’s all about strategy, so work on it seriously up front. It is also necessary to understand the codes of this network in depth, because they are numerous.

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