You will often see this error on Facebook. There are those who think that you can sell expensive products or services to strangers on Facebook. It can work of course, but it’s still a bad way to use Facebook advertising when you know that barely 3% of people are willing to buy in a given market. The best way to sell on Facebook is to target people who already know you, especially those who have viewed your product or service pages. It is well known that we buy products after having been exposed to them several times. Hence the effectiveness of advertising retargeting. We have all already looked at a product on a site like Zalando so as not to buy it right away, and a few minutes later see advertisements for the same product all over the web.
Source SEM Rush In this article, I’ll show you how to effectively use this 2.3 billion user discovery platform. I’m going to introduce you to 4 Facebook ad campaigns that I believe are essential for any business and how to use them to Gambia Email List grow your brand, generate leads, and sell every day of the year. The first step to creating a Facebook advertising campaign To create a Facebook ad, you need to go directly to the Facebook Ads Manager. The first step is to click on the create a campaign button, like this Still, I can’t help but think that it might seem a bit complicated for a beginner once they get to this page asking me . Even if it is a bit heavy in terms of choice, Facebook is right to offer us this table first.
Your product or service pages
A purchase or simply providing contact information filling out a form. If you have little experience, you might get confused and not know the marketing objective of your Facebook campaign that best matches your objective for YOU. Here is why I selected 4 Facebook advertising campaigns that are essential for me Interactions Video views Conversions Blanket In my opinion, they are essential for your business if you have a Facebook page and a website. I’ll also show you examples of Facebook ads for each goal! hey YES, I WANT TO READ THE GUIDE! Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending.
As a general rule, I like to invest € 5 day per audience . So, in this case, I would have a budget of my 4 hearings. Currently, I also use the campaign budget optimization option to let Facebook manage my entire budget for me. I have to say this works great to keep the cost per interaction low and let Facebook choose who to show my ads to among people in one of my 4 audiences. For placements, I just target the Facebook news feed. You are free to choose other investments. Personally, I prefer to consolidate all interactions on Facebook. The last step is of course to select the publication s that will be featured. Generally, I select up to 2 publications that have collected an interaction rate higher than my average interaction rate find out how to find out in point 1 of this article .
Facebook ads for each goal
These are the posts that will be highlighted during the week and on weekends when I’m not there. I have been using this strategy for over a year and spend an average of € 200 per month which is really cheap when you look at the results on my Facebook Page. I can also tell you that I had concrete results Rising awareness People who recognize me from physical events Purchases Leads Contact requests Private messages via Messenger You do not believe me ? I went to see the purchases of my online training generated by my interaction campaigns since I launched them in September . The numbers don’t lie. Without even directly promoting my online training, 8 sales were attributed to these campaigns for a return on investment of 1.30. While this campaign is not even intended to promote my training and services, my Ads.