Facebook shows, for example, that brand recognition increases with repetition until it reaches a plateau. In cases where you are retargeting with the goal of returning visitors to your website, repeat ads are rarely a good thing. It negatively influences the general sentiment towards your advertising as shown in this study by Inskin Media . The results of this survey are very interesting. They show that repeating ads can quickly become annoying and intrusive, even annoying, for those affected, especially when the ad has been viewed more than 10 times. Of course, these are the results of a study and you also have to rely on your own statistics and the general context.

Would also be crazy to offer discounts to all the people who visited your website without taking their actions into account. At a minimum, you should offer a promo code To convert abandoned cart into customers you were almost there . Retain your customers Some brands offer free delivery or a 10% or 20% promo code for new customers. Here is also a Colombia Phone Numbers List very well done advertisement for the Sézane brand which specifically targets those who have added a product to the basket, but have not bought a sequential retargeting strategy in due form! Moreover, there is no promo code on this one. Watch this ad now . The offer is much more desirable. The promotion is clear! TOMS offers you 15% to complete your order.


The Idea Is To Have Multiple Ads That Look Different

This page converts about 50% of the traffic, which means that 50 out of 100 people end up signing up after reading this Page. What about the other 50? Since I’m a marketer, I could show them an ad and invite them to review my page to download the guide. But, is this a good strategy? Maybe not ! If the first time, they decided not to register, there was a reason. Maybe they were busy at the time OR my post just didn’t convince them ! In this case, it would be better to present a landing page with a totally different pitch. Instead of talking about the content of the guide, I could instead edit a video in which I explain, in front of the camera, how I discovered Facebook advertising, why I think it’s fantastic and the complete method that I follow. to create a campaign.

This time, storytelling and emotions are my message. I no longer try to convince them with logical and technical arguments. Instead, I use emotional arguments. I know this strategy might not be applicable if you are selling shoes, but if you are a service business it will surely help you! When we sell services or products that are a little complex, we often tend to speak a language that others do not necessarily understand . Conclusion Most visitors to your website are not going to buy on their first visit. They don’t know you and don’t trust you yet. So, what are you doing ? Instead of waiting for them to come back on their own, invite them back with a retargeting campaign. These campaigns are inexpensive because the audiences you target are small in size.

Did You Really Put Your Hand Up?

They just need to be reminded! It is therefore more interesting to treat these people differently by creating several retargeting audiences and taking into account the time variable. Personally, I like to retarget people who have added products to the cart in the last 14 days . If after 14 days, they still haven’t bought after being exposed to my ads, it’s because they’re not interested On the other hand, I often re-target all the people who have added at least one product to the basket in the last 90 days, but not the last 14 days, to encourage them to come back with a video advertisement that presents new products .

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