This article was originally published in August 2015 and has been updated for accuracy and completeness. Amazon is a search engine like any other, so it’s important that you think about optimization and how optimization best practices may have changed each year. If you’ve never cared about optimizing your products Armenia Phone Number for Amazon, you don’t have much to do, but now is a great time to start creating a strategy. Google should be your first priority, but for e-commerce businesses or businesses that focus on selling a product, Amazon is probably a close second. Luckily, optimizing for Amazon isn’t that hard once you understand optimization in general, and once you have a strategy in place, you can be good to go. Amazon’s algorithm doesn’t change as much as Google’s algorithm.
Tips and Tricks
Before jumping into the optimization tips, it’s important to point out that Amazon is different from Google in several fundamental ways. You’ll notice that many of the tips below are very similar. But understanding how Amazon is different from what you might be used to is crucial. According to a Moz article, there are four major differences between Amazon and Google: Conversion vs user satisfaction. Google was designed to sell ads; Amazon was designed to sell products. This means that Amazon finds success by measuring revenue or gross margin per search as opposed to Google’s success metrics such as CTR or time on page. Structured vs unstructured data.
Optimize Your Page
Amazon’s index is completely structure, which means you have to give them exactly what they want in their specific format. Google is a bit more lenient (although this is slowly changing in 2015). On-page vs. on-page and off-page. Amazon is really all about on-page optimization. Off-page linking will not affect your rankings like it will for Google. Compelling content vs unique content. Most of your traffic will come from someone who is already searching on Amazon. And Amazon doesn’t care so much about unique content. If you have the same titles and bullet points as another listing, no problem. Once you understand a few of these fundamental differences, you can begin your optimization process.