I just have to show you how it works on Facebook, and what could be better than a diagram … Source: Zibaba Step 1: A prospect visits your website and leaves it prematurely. He couldn’t find what he was looking for or he was just in a rush or even distracted. Step 2: The prospect is “followed” by your Facebook pixel which you obviously have installed on your website. This means that now Facebook has information on who visited your website. You can then create a retargeting audience (called a personalized audience) according to very specific criteria. Step 3: The prospect returns to Facebook and sees your retargeting ad. It clicks, comes back to your website and performs the desired action. Bingo! Now you know how Facebook retargeting works. And I only showed you one example of Facebook retargeting among many others.

In this article, you’ll explore other ways to retarget your customers on Facebook based on other interactions they’ve had with your business. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the Philippines Email Lists status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL How to do Facebook retargeting in practice? Step 0 is to install the Facebook pixel on all the pages of your website. This is how Facebook will have information on the people who have visited your website in order to find them in its huge database. After installing the Facebook pixel.

Philippines Email Lists
Philippines Email Lists

That now Facebook has information

Create a Custom Audience It is with personalized audiences that you will be able to create retargeting audiences. Facebook gives you a lot of possibilities to retarget and choose the form of remarketing that best suits your business objective. The diagram shows you what a personalized audience is based on your website traffic. You notice that your personalized audience based on your website traffic is the intersection between the people who visited your website and those that Facebook was able to find thanks to the pixel. Not everyone is on Facebook. There will therefore always be a gap between the activity of your pixel and that of your website. Facebook offers you other personalized audiences: Personalized audience based on your app activity Personalized audience based on a list of customers Custom audience based on Facebook and Instagram video views Personalized audience based on interactions on Facebook and Instagram Etc.

The possibilities are numerous and are constantly evolving. I won’t be surprised that Facebook will soon be offering personalized audiences based on people who have answered a survey or viewed Instagram Stories . Now, I’ll show you how to find this board and create your own custom audience. Go to Ads Manager. This is the place where you create Facebook ads. Here is the link to access it . Once you are there, go to the “Audiences” tool. Then click on the button “create an audience” and then “Custom audience”. You should see the window that I already showed you: You notice that Facebook separates Custom Audiences according to: Your sources : your website, a list of customers, app activity or offline activity Facebook sources : videos, your professional Instagram profile, prospect forms, your Facebook events, an Instant Experience or your Facebook Page.

How do you do retargeting on Facebook in practice?

The most basic example I can give you, to start with, is retargeting based on your website traffic. By clicking on “website”, you should find yourself here. In this example, I choose to create an audience based on the people who visited my website in the last 30 days. All I need to do is press the blue “create audience” button and voila! In a few minutes, my audience will fill up. This is the most simplistic personalized audience since it is absolutely not segmented. You just create an audience (group of people) from all of your website visitors. In some cases, this is not always very relevant , because visitors to your website have different behaviors. Let us imagine the case of an e-commerce site which contains both a “blog” part and an “e-shop” part.

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