Globally, Black Friday and Cyber Monday purchases increased by 9% and 15% respectively , between the end of 2017 and that of 2018. According to figures from the Economic Interest Group (GIE) of bank cards procured by Europe 1 , November 24, 2017 (Black Friday) was marked by a historic record of banking transactions. In one day, there were 42.8 million credit card payments in France . This year, Black Friday falls on Friday November 27 (it took place on Friday November 29 last year). This difference considerably shortens the Christmas shopping period. So that’s when your customers will rush to do their Christmas shopping. Are you already prepared? It’s possible, but I thought this was the opportunity to offer you a complete article to give you a whole series of good practices and ideas that will help you maximize your income during this day.
I will talk to you about advertising, emailing, ideas for Black Friday offers, optimizing your site for the big day and many other things … But first, let’s quickly focus on what makes the success of this event apart. Why is Black Friday causing such a buying fever? The reason Black Friday works so well is simply because the event plays on some very powerful psychological principles that drive you to Tuvalu Email List buy: urgency and scarcity. 1) urgency As I told you, Black Friday extends for 1 or 2 days for most brands. Which means that you have to make a decision very quickly because afterwards it’s over! During the sales, you have up to 30 days and the reductions are more and more important so we do not hurry too much.
This difference considerably shorten
We take our time and we even end up forgetting before the countdown … 2) rarity Typically, retailers only promote part of their inventory during Black Friday. For example, when I visited e-commerce sites last year, I quickly noticed that only part of the collection was on sale at 20 or 30% , which gives exclusivity to the happy products that are on sale. They appear rarer in themselves since we have chosen to settle them and not the others. So how do you prepare for Black Friday? Here are the 7 steps that I suggest you follow. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending.
Define your Black Friday offers Your offer can make or break a campaign. Your competitors will all have irresistible offers. If yours is less desirable, you risk missing out on a lot of sales. Even Apple is considering making offers worthy of the name for Black Friday of the year 2019. In other years, the brand has contented itself with offering gift cards to make purchases on the App Store or the iTunes Store. I don’t know about you, but it doesn’t make me want to buy a new MacBook. What if Apple offered AirPods at half the price with any purchase of a Macbook Pro, would you want to buy a new one then? I do ! Your Black Friday deals are important, so don’t overlook them.
How do you prepare for Black Friday?
If you are a retailer, start by thinking about the items you are going to promote on your website. Are you going to promote your entire site or just part of the collection? Some sites only choose a series of articles based on certain criteria. I won’t be able to tell you which ones. Other sites do not take the lead and promote the entire site. For example, e-commerce giant Asos put its entire site on promotion in 2017. Source: Printful Also ask yourself if: Are you going to apply the same percentage of reduction on all items? Are you going to offer delivery? Are you going to offer free returns? The easiest way is to apply a discount to popular or discontinued items .