The evolution of the number of conversions, I like to look at the charts and see if an increase in repetition causes the number of conversions to drop. This is not the case in this example … However, stay alert and keep an eye out for repetition when remarketing . Too much repetition is seldom a good thing. It negatively influences the general sentiment towards your advertising as shown in this study by Inskin Media . The results of this survey are very interesting. They show that repeating ads can quickly become annoying and intrusive, even annoying, for those affected, especially when the ad has been viewed more than 10 times. So what are your alternatives when the repetition is too high and harms the performance of your campaigns?

You have several possibilities, among which: Edit the creative content of your ads to give that new feel Change or expand your audience Decrease your budget so that ads are shown less Change your offer (as a last resort) I invite you to Benin Email List read this article on my blog to improve the performance of your Facebook ads by using these levers. Where can you find these metrics in your Facebook Ads Manager? Now that you know the top 10 metrics to track to analyze your Facebook ad performance (and improve it), let’s go to Facebook Ads Manager to find all of these metrics. The first thing you’ll see pop up when you go to your Facebook Ads Manager is the general dashboard.

Benin Email List
Benin Email List

Your Facebook Ads Manager?

If you look at all the available columns, you will see metrics like “coverage”, “impressions”, “results”, “cost per result” and even “website purchases”. So where are all the indicators that I told you about in this article? Somewhere, but Facebook hasn’t made it much easier for you! In your Ads Manager, locate and click on the button labeled “Columns: Performance”. In the drop-down menu, you can choose from 13 different reports, including the “Engagement” report that I have already presented to you. Instead, click on “Customize Columns”. I’ll help you create a report worthy of the name that you can review at any time. This will help you enormously to have an overview on the performance of your campaigns. After clicking on “Customize Columns”, you should see this window appear.

On the right side, you can see the metrics for your current report. We are going to modify this overview, remove unnecessary indicators and add the indicators that I presented to you. I recommend that you select the indicators for your report in this order: Budget Results Blanket Impressions Repetition Cost per outcome Amount spent CPC (click on a link) CTR (link click-through rate) CPM (cost per thousand impressions) Clicks on a link Landing page views Purchases / Prospects Cost per purchase / Cost per prospect Conversion value of purchases ROAS of purchases You just need to find each of the indicators and drag them to the column to your right. For example, if I search for the keyword “purchase” in the search bar, Facebook gives me the metrics I need from total number of purchases, conversion value of purchases, and cost per purchase.

That you select the indicators for your report

Select these 3 indicators, as well as the ROAS of purchases (only the “Total” column). Do the same work for the other indicators that I gave you. Once these indicators have been selected and ordered, I recommend that you uncheck all “sub-indicators”, unless you have a mobile app. Before pressing the “Apply” button, always take the time to check the “Save as preset” box to give your report a name and save it. Finally, click on the “Apply” button and your brand new report will be available in your Ads Manager. You can consult it at any time and see if your campaigns are doing well over a defined period (1 day / 1 week / 1 month). Conclusion When you have a real methodology to analyze your campaigns, the work immediately becomes easier.

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