If a tree falls in the forest, does it make a sound? This age-old philosophical puzzle applies very well to a problem faced by many people who are currently pouring energy. Resources and budget into a content marketing strategy. If no one sees Italy Phone Number your content, is there any point in it existing? No matter how edgy, original, laughable or downright awesome the content you create is, if no one clicks on it, you’ve wasted your resources. The ultimate goal of any content strategy is to deliver quality content that builds brand awareness. Increases traffic, builds your reputation, builds customer loyalty, and helps drive readers toward a conversion. But if no one sees your content, none of these goals can be achieved. You need eyes on your creation.
Some marketers and digital commentators have two minds about native advertising. So it’s worth pointing out the “controversy” before we get bogg down. While this form of digital advertising is a great way for brands to appear on websites and platforms to target their audiences’ love, some critics consider it deliberately misleading. As the content is often presented as such on the host site, it is common for users to click on sponsored content, unaware that it is an infomercial. Most platforms now clearly flag sponsored content and native ads, but some critics are still unhappy with the direction the practice is taking.
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Why try native advertising? Controversy aside, this is a powerful form of digital advertising. With users becoming more web savvy and more reluctant to click on blatant advertisements. It’s the softer digital marketing approaches that are now gaining the most traction. Unlike hard-to-sell banner ads, native advertising offers something that website visitors may be interest. In a format that is visually very similar to the platform or site they are on. Clickable, shareable, these ads don’t really look like advertising – they share content with an interested audience rather than promoting a product.