Images with more than 20% text may show less exposure Single video In an Instagram Story (unsponsored), videos can be up to 15 seconds long. For Instagram Story ads, users can choose to watch them for up to 120 seconds by clicking the “continue watching” button at the top right of the Story. As with images, certain technical requirements must be met to use a video in Story: Video formats: 9:16 and 16: 9 to 4: 5 Maximum file size: 4 GB Video duration: 1 to 120 second (s) Duration recommended by Facebook: 15 seconds Recommended resolution: 1080 x 1920 pixels Compatible file types: .mp4, .mov Video captions: optional Video sound: optional Images of video thumbnails with more than 20% text may show less instagram-story-ads-louis-vuitton Carousel Surely you are familiar with carousel ads on Facebook or Instagram.

These are ads that contain up to 10 images or videos, each with its own title, unique description, and link. They look like this: You can also choose the carousel format for your Instagram Stories ads, except the carousel can hold up to 3 images or 3 videos. In the end, you have more “complete” advertising that makes it easier to tell a Saint Lucia Email List story or present different features / benefits of a product or service. And here are Facebook’s recommendations and technical requirements for this type of ad: Minimum number of files: 2 Maximum number of files: 3 Recommended resolution: 1080 x 1920 pixels Whether you use images or videos in your Instagram Stories, the requirements remain the same as I mentioned before .  Advertising Campaign Here we are.

Saint Lucia Email List
Saint Lucia Email List

How to Create an Instagram Stories

Now that you know all about Instagram Story ads, let’s take a look at how to create one in just a few steps. Step 1: Connect your Instagram profile to your Facebook Page To start advertising in Stories, you need to connect your Instagram profile to your Facebook Page. You can do this from the Instagram app or go to your Facebook Page settings and directly connect your Instagram account. As soon as it’s done, you can go to step 2 Step 2: Choose your campaign objective Go to the Facebook Ads Manager and click on the green “Create” button to start setting up your campaign. Choose a campaign objective that is aligned with your business objective. On Facebook there are 11 advertising goals which are separated into three different categories. Ads in Instagram Stories are not available for all purposes.

Compatible lenses are: Coverage : reach as many people as possible in an audience Brand awareness: reach people with a greater likelihood of remembering the content of your advertising and thus increase your brand awareness Traffic : send people to your website at the lowest cost Facilities Apps : find people install your app at the lowest cost Video views : show your videos to people who are likely to view them, at the lowest cost Lead generation: generate leads at the lowest cost, and using an integrated form in Facebook / Instagram Conversions : Showing ads that encourage users to take a specific action on your website (e.g. purchase, sign up, etc.) Point of sale visits : attract people to one of your points of sale. If you are having trouble choosing your lens, read point 1 of this my blog post .

Facebook Page settings and directly

Set a budget Also select the option “Campaign budget optimization” and enter a daily budget. More often than not, Facebook charges you for printing. This means that the more you put in a large budget, the more you have the possibility of reaching a large number of people in your audience. I recommend that you start with smaller budgets, between 10 and 20 € per day. If you already have experience, set a budget that will allow you to achieve the business objectives that you have quantified beforehand. Step 4: Define an audience This is the funniest part! You have complete freedom to target an audience (group of people) who will be exposed to your ads. You can target a large audience (over 500,000 people) or a targeted audience (less than 500,000 people).

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