Did you know that the more repeated a marketing message, the more likely you are to convert and make a purchase? It is a fact. And marketers explain it by the rule of 7 or the omnipresence strategy (as I also like to call it!). The rule of 7 is a theory (or concept) that tells us that a prospect is more likely to buy a product after seeing or listening to an advertisement at least 7 times. Good news, today we are going to see how to apply this principle with Facebook retargeting. Before I talk about Facebook retargeting, let me first define the term “retargeting” for you. Retargeting, also known as remarketing or advertising retargeting , is ” a marketing technique that involves showing an advertisement to people who have been exposed to your brand at least once . ”

This is an extremely powerful targeting strategy since you only show ads to Peru Email List people who have shown an interest in your brand or one of your offers: By visiting your website By reading an article on your blog By visiting different product pages By adding a product to the cart By initiating a payment Etc. In other words, these people already know you and, depending on the actions they have taken on your website, they are more or less advanced in the purchase journey. By reading these few words, you are surely thinking of the kind of advertisements that you see all over the web after looking at products, without making any purchases … They look like this: As you know, these ads are ineffective. We don’t really pay attention to them anymore (and we even try to avoid them like the plague).

Peru Email List
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The more likely you are to convert and make a purchase?

In English, this inattention has a name: the “ Banner blindness” . Hubspot, the king of inbound marketing , in August 2016 published a fairly telling statistical report on the ineffectiveness of Display ads. The average click-through rate on Display ads is less than 0.1%, 0.06% to be exact. Which is to say that less than 1 in 100 people click on these ads. Besides, I don’t know about you, but I have been using an adblocker for a long time on my browser. Suddenly, I never see them! All this to tell you that today, we internet users no longer want intrusive and irrelevant advertisements. We want ads that are immersive and tailored to what we’re looking for. And advertising on Facebook or Instagram is much better suited to our needs. This is because these advertisements integrate naturally with the platform, so that they look less like advertisements .

They are generally more relevant because we can be targeted according to: Our interests and affinities Our behaviors Our socio-demographic characteristics Which is the complete opposite of Display advertisements which do not integrate well with the website that exhibits them: Site slowdown Approximate placement Lack of relevance (often) Etc. Several companies give you the opportunity to remarket. There is Google of course, via the Display and YouTube ads that you know very well. And of course, there’s Facebook and its entire ecosystem (Instagram, Messenger, Audience Network) where you can easily create audiences (groups of people) that you can retarget. The interest of doing your retargeting on Facebook is simple: your customers are there! Facebook is now more than 2.5 billion active users each month and Instagram has more than one billion.

Which is the complete opposite of Display advertisements

No matter what area of ​​business you are in, opportunities await you with retargeting and luckily, it’s pretty easy to set up on Facebook (and Instagram). This is what you will find out in this article. How does Facebook retargeting work? If you are not very familiar with the concept of retargeting, you might be wondering how exactly does it work? That’s right, how can Facebook track people who have visited your website? Magic trick: the Facebook pixel. The Facebook pixel is a small piece of JavaScript code that you install on all the pages of your website and which will later allow you to show Facebook ads to these people in order to keep them coming back to your website. Only problem: you have to install it! Fortunately, I wrote an article that explains step-by-step how to create and install the pixel on your website.

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