YouTube is still a rough diamond It is difficult to create ads on YouTube. It takes experience in making videos. You also need to master everything: audio, video, b-rolls, animations, etc. You can of course pay an agency to make your videos or hire video marketing experts to do the work with you. Creating a video takes a lot more time than traditional Google Search campaigns or Display campaigns with banner ads. Unfortunately, it follows that the barrier to entry on Youtube Ads is higher than on other types of Google campaigns. The difficulty and cost associated with creating video ads is exactly why YouTube remains such a hidden gem. There is a lot of room for optimization, and if you find the right video, you can grow exponentially. YouTube is also a great way to set yourself apart from the competition.

In some industries, my clients were paying over $ 50 per click to bid on search keywords related to their niche or competition. They were getting those same clicks for less than $ 3 on Youtube Ads. The trick is to Ireland Email List use “ personalized intent audience ” targeting for each of your competitor’s keywords. This will target people on YouTube who have searched for these keywords on Google in the past seven days. You’ll be able to show highly targeted and relevant YouTube ads to these people for a pittance compared to the cost of the search network ads. Why would you not devote some budget to it? Lionel Tonato is an expert in digital marketing, specialized in video and in particular on Youtube Ads.

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You can of course pay an agency

Over the past 5 years, he has supported nearly 200 companies on the development and implementation of their video marketing strategies. He has worked for major brands such as Google, Magimix, Tediber, and is now the head of an agency specializing in performance video marketing: Scaliing ™ Also find Lionel on LinkedIn . Lionel tonato Co-founder at SCALIING ™ | Video Marketing Specialist & Expert 16) Alexis Chevallier “We therefore had a pillar page of more than 4000 words produced to be better positioned on this keyword. Following the publication of our pillar page, we went up from + 45th position to 7th position in 3 months on Google. ” What marketing strategy has worked best for your business or clients in the past year? Without a doubt, this is the SEO strategy of the topic cluster and the pillar page !

You may be wondering what a topic cluster or a pillar page is ? A pillar page is long content (web page or blog article) on a specific topic. It allows the reader to have a global understanding of a topic. It must be at the center of a set of pages around the same theme (topic cluster). At YouLoveWords we are leaders in the production of content for brands. It was therefore logical to want to position ourselves on the “ Content Marketing ” request . We therefore had a pillar page of more than 4000 words produced to be better positioned on this keyword. Following the publication of our pillar page , we went up from + 45th position to 7th position in 3 months on Google. Here is my advice for a pillar page that ranks.

Have searched for these keywords

Be exhaustive in the subject dealt with Design a pleasant UX for the user Refer to your additional articles on the subject Work on your internal and external mesh And finally, think about final conversion, what action you want the reader to take after reading the page. I see more and more B2B brands like B2C producing pillar pages and topic clusters. Is this the end of short content of less than 500 words? There is still a long way to go to prove that long content is now the norm, but we feel a real increase in the production of long content among advertisers. Alexis Chevallier is Marketing Director at YouLoveWords . He joined YouLoveWords in 2018 as Inbound Marketing Manager and first full-time marketing recruitment.

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