Also find Marin on LinkedIn . Marin Lemay Country Manager France Agorapulse 20 experts share the 20 best marketing strategies to test in 2020! CLICK TO TWEET 10) Nicolas Chevalier “Today, an e-commerce site that wants to develop must adopt a media branding strategy for many reasons: better user perception, better relays on media sites and blogs, less commercial perception, more meaning through the purchase . ” Today the most effective and ROIste strategy for an e-commerce site or any online service is in my opinion a content strategy mixed with a brand strategy . If creating content represents an initial investment, ultimately content creation is much more profitable than other web levers. ManoMano – content in tune with the current context We arrive on a strong trend of media brand to stand out from the crowd.

Today, an e-commerce site that wants to develop must adopt a media branding strategy for many reasons: better user perception, better relays on media sites and blogs, less commercial perception, more meaning through procurement. This is truly the advent of DNVB: the digital native vertical brand . In a nutshell, these are brands that are able to have a Hong Kong Email List direct relationship with their consumers via social networks and a very strong analytical capacity via the data and the traction they generate. For that it is necessary : Focus on the values of your brand, Embody with his personal branding his project And document the entrepreneurial adventure to empower its clients in the project Breathe – values at the heart of the company In particular, I see very good results on multimedia content strategies such as videos and podcasts.

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E-Commerce site or any online service

The players have reached maturity on this type of lever. The magic recipe for this type of lever: regularity, authenticity and altruism. Pioneering players such as Le Slip Français, Respire, Joone, Kazidomi, Feed are among them. You can also discover two of our podcasts on this subject. Kazidomi Podcast Podcast Feed Multimedia content makes communication with your customers and communities more human. We have opted for this and changed our vision of social networks, today we consider social networks as our CMS . We use LinkedIn as well as WordPress. This means making your resources accessible to as many people as possible and no longer focusing on acquiring traffic for your sites, but also working on your reachs on social networks. The last point is to realize that certain marketing levers can bring you passive organic growth .

Let me explain levers like SEO or social networks are extremely powerful when you have good content and timeless content. In this way, you can capitalize on stable growth curves. To recap, the key combination of web strategy in 2020 in my opinion: Establishment of a media brand Regular creation of multimedia content & timeless content Change of vision website traffic centric VS ecosystem development Focus on webmarketing levers that provide organic growth (ex: SEO and social networks) To go further, go to: E-Commerce Nation Academy , the online training platform dedicated to e-commerce. Register now for the launch webinar #ECNCommunity, a slack dedicated to e-merchants to answer your questions and discuss with your peers Nicolas J. Chevalier is the Founder & Chief Explorer of the E-Commerce Nation.

Multimedia content makes communication

E-Commerce Nation is the 1st e-commerce web media in Europe with 5 sites (France, Spain, United Kingdom, Italy and Germany). The ECN platform also offers online training dedicated to e-commerce through the E-Commerce Nation Academy site . Nicolas Chevalier CEO  E-Commerce Nation & Mentor E-Commerce Nation Academy 11) Jeremy Foucray “All the data from this Typeform questionnaire enabled us to produce a targeted study on the digitization of SMEs with several hundred participants . ” Last year, to generate leads via our website, we created a digital maturity test for our clients. This test – which is in fact a Typeform questionnaire – made it possible to know your digital maturity score and to obtain tool recommendations based on it.

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