Regarding the new audiences you should target, unfortunately I don’t have a ready-made answer because it all depends on your campaign and its role in your conversion funnel. If this is a customer acquisition campaign, you could test new interests or similar audiences . If it is a remarketing campaign , there are many targeting possibilities between visitors to your website, videos viewed, interactions on Facebook and Instagram, people subscribed to your newsletter, etc. Generally, you will not change the structure of your remarketing campaigns very much because there are always new people arriving in your Custom Audiences and others who leave them since your Custom Audiences are based on a period of time (ex. : 30 days).

For now, the people I target on Facebook don’t necessarily get bored of it, but they could be (even more) interested in another offer like: A checklist Free training on Facebook advertising in video Brunei Email List format A series of emails A free challenge … I’m trying to tell you that showing the same offer all year round in your ads may tire your audience … especially if you spend large budgets on Facebook and if your market is small. Vary your offers throughout the year or experiment with different campaigns with different offers to see which ones allow you to maximize your conversions. This is what Dollar Shave Club does. They spend millions of dollars on advertising and constantly come up with something different in their ads.

Brunei Email List
Brunei Email List

A series of emails A free challenge

This is the goal of Facebook Power5 that I will present to you today. You might have guessed it from the title of this article, the Facebook Power5 represents the 5 automation-based advertising tactics: Optimization of the campaign budget Simplification of the advertising account Automatic placements Advanced automatic matching Dynamic ads They are not just any. I’m talking about strategies that Facebook recommends using if you are an advertiser looking for performance in their campaigns. They don’t just apply to advertisers who spend hundreds of thousands of dollars on the platform, but to any type of advertiser who runs direct response ads. Facebook has developed its tactics because they allow it to make the most of its increasingly intelligent algorithm. You may remember the days when you were desperate to hack the algorithm to find that well-defined audience that made you the most money.

Often times, these decisions weren’t always the right ones because an audience can react very well to an ad for several days and then react less well (costs go up) for a week and again come down to lower costs again. Realize that a hearing that worked well yesterday and the day before may not work after you increase the budget. The most plausible explanation for this phenomenon is that the increase in the budget meant that your ads were distributed more widely to a larger part of your audience who were not necessarily interested, but you had yet forced Facebook to do so! This is how Facebook works. Audiences built from Facebook data change over time, competition increases or decreases from week to week, and as a result, conversion opportunities evolve.

The Facebook Power5 represents

With the CBO, you will no longer have to make frequent trips back and forth in the management of your budget. Facebook will do this for you, in real time . As Facebook explains in this diagram, its algorithm will itself choose to allocate a larger budget to a set of ads that brings better results (or whose potential for conversions is higher) and avoid spending your budget on sets of ads for which there are fewer conversion opportunities. All of these optimizations are done in real time. Spend for each set of ads therefore varies from day to day depending on many metrics such as auction competition and who is active on Facebook at a specific time across the Facebook family of apps.

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