When filling out the payment form fields with their name and contact information (email, phone number, postal address), Facebook will also use this information to associate them with that person’s unique identifier and assign them with more than precision conversions on your website. Of course, Facebook sends this information encrypted for privacy reasons. In summary, advanced automatic matching allows you to effortlessly: Boost the conversions attributed to your ads since the Facebook pixel uses this additional information to more effectively identify conversions on your website, which increases the chances that Facebook can attribute these conversions to your ads Increase the size of your custom audiences since Facebook can identify more people 5) dynamic ads I am sure you have already had this experience at least once.

Set a maximum spending limit large enough to let Facebook do its job well (e.g. half your daily budget). However, Facebook does not recommend adding spending limits . You should therefore monitor the progress of your results after the limits are applied and see if you want to keep them. By applying these tips and the ones I will give you in the Cambodia Email Address next point, you should have better performance on your campaigns thanks to CBO while spending less time on it. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL 2) Simplification of the advertising account.

Cambodia Email Address
Cambodia Email Address

That person’s unique identifier and assign

Facebook recommends having a small number of active campaigns in your ad account (whatever your goal) and running one campaign per goal. For example : Notoriety Acquisition Remarketing Loyalty For each campaign, test a sufficiently small number of audiences (3 to 5 audiences – depends on your budget) to quickly get out of what Facebook calls the “ learning phase ”. When Facebook fails to get the algorithm out of its learning phase, you are not getting the best performance from it and it may even be unstable, especially when you see the “Limited learning” warning appear after a few days of broadcast. When you are in “Limited Learning”, Facebook gives you the potential causes and solutions to fix the problem.

Rarely was this the right long-term solution for a whole host of reasons (limited volume, competition that varies from week to week on a placement, increased repetition, etc.). What really poses a problem in the long run is audience overlap because by deciding, for example, to separate Facebook and Instagram placements to test them, you are competing against yourself since many users are on both Facebook and Instagram. In fact, one of the hacks that advertisers used a lot a few years ago was to turn on automatic placements and then isolate the best performing placements. For example, you could find that Instagram placements work better than Facebook and Stories.

Audience overlap because by deciding

With advanced auto-match, you give the Facebook pixel other identifiers – email address, phone number, last name and first name – that a user fills out in a form on a website. This information will be sent to the Facebook pixel and can thus increase the number of conversion events detected by Facebook. The good news is, you can set up advanced auto-match with one click. All you need to do is go to your event manager settings and enable advanced automatic matching. You can also choose which IDs you want to match. By enabling advanced automatic matching, you help Facebook more easily identify your website visitors and their actions on your website to attribute them to your ads. To understand, I suggest you take an example. Suppose someone has clicked on your Facebook ad and purchases a product on your web.

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