Trust me, I see more and more brands doing ads like this with a video of a customer or influencer sharing their experience with the product / service. If they do, it’s because it works.Develop a brand You are not going to like what follows. In a few years, advertising on Facebook and Instagram will cost a lot more than it does now. Even today, I see dozens of ads like this pop up in my news feed. I hid the name of the Page because I’m about to criticize it (not badly of course). Today, these kinds of ads still get clicks. Users are still curious when they see this. Some, like me, are already on their guard and will never click. Others still click. This will no longer be the case in a few years. Users will come to understand that some advertisers don’t want them all well.

As a result, users will tend to click more on ads from brands they know and ignore those they don’t know (much like on TV). This is already the case of course. You are more likely to click on the latest Nike ad than the one from the local sports store. (This is also why Nike can afford to write such seemingly uninviting ads and still reap engagement and sales) If you want to FIJI EMAIL LIST stay competitive, even in 5 years, my advice would be to develop a strong brand. A brand sets you apart from other companies that offer the same solution as you. This is what I am doing. I’m doing everything I can to build my personal brand , even though this long-term strategy doesn’t directly make me money.


The one from the local sports store

Worse, it costs me because I pay to reach my own fans on Facebook! By having a strong brand, you will find that users will always react and click on your ads, like this ad from Google. It’s really not that great, but hey it’s Google, so it works! Moreover, one of the strong men of Google, Eric Schmidt, said: “Brands are the solution, not the problem”. Google and Facebook love brands , and this is not about to change when we know their fight against the fake news that circulates on the Internet. BONUS: 3 + 1) Stop complicating your life! Throughout this article, I’ve told you about emotions, offers, and branding. There is one last thing I would like to mention in addition. It’s the way you manage your campaigns.

Launch tons of campaigns with the same goal (and which are ultimately in competition) Test 10 audiences per campaign (the audience segmentation technique) Run 50 barely different ads in a single campaign Just last week, I analyzed an advertising account. For 2000 € invested, no less than 20 campaigns with the same advertising objective were launched! How do you expect Facebook to do a good job under such conditions? If you want to get results on Facebook in a predictable and sustainable way, you have to get out of your head that running more campaigns and making more changes to your campaign will NOT give you better results. What should you do then? Follow Facebook’s recommendations and simplify your advertising account. In other words: reduce the number of campaigns on your advertising account. Try as much as possible to have one campaign per objective.

How do you expect Facebook

For example : Notoriety Acquisition Remarketing Loyalty For each campaign, test a minimum number of audiences (there isn’t a specific number), but you need to work with a small enough number of audiences to get out of what Facebook calls the “ learning phase ”. When Facebook fails to get the algorithm out of its learning phase, you are not getting the best performance from it and it may even be unstable, especially when you see the “Limited learning” warning appear after a few days of broadcast. To get out of the learning phase faster, Facebook recommends: Work with larger audiences Get a minimum of 50 conversions per week (if you know that a conversion is costing you $ 10, you can assume that you should ideally invest at least $ 70 per day per ad set to get those 50 conversions per week)

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